Marketing News & Insights.

L’Oréal has integrated advanced product management technology into Noli, its artificial intelligence-powered beauty platform, aiming to deliver highly personalised shopping experiences for customers seeking skincare and beauty products. Noli has deployed a Product Information Management solution from Akeneo to power its product suggestion engine. This technical infrastructure enables the platform to analyse and match products...

The Press & Journal has launched a comprehensive marketing campaign designed to strengthen its identity as the voice of northern Scotland. The initiative, titled “Your Voice of the North,” represents a significant brand positioning effort for the Aberdeen-based daily newspaper. The campaign aims to demonstrate the value of trusted regional journalism in amplifying community concerns...

OpenAI has launched its first large-scale brand campaign for ChatGPT, marking a significant shift in the company’s marketing approach. The campaign debuted across the United States, United Kingdom, and Ireland, representing the technology firm’s most substantial investment in brand-building to date. The campaign centres on authentic user experiences, depicting how individuals incorporate ChatGPT into everyday...

A new intensive digital marketing programme has attracted significant interest from marketing professionals across the Midlands region, with all available places secured for the inaugural cohort. The Marketing and Leadership Academy has commenced delivery of its specialist bootcamp, marking a first for the area. The three-month course addresses multiple aspects of contemporary digital marketing practice,...