Marketing News & Insights.

AA Driving School and BSM Driving School must repay over 80,000 learner drivers £760,000 after being found guilty of illegal drip pricing, in a landmark ruling with major implications for UK digital marketing and pricing practices

'Switch to FlixBus' rolls out from 20 April across addressable TV, YouTube, Twitch, social and OOH as the coach brand marks its fifth anniversary in the UK

A £200m tech investment underpins the retailer's most significant loyalty redesign since 2020, introducing a digital wallet, machine learning-driven offers and a first-ever partnership with Virgin Red

Guy & Co and VCCP Media revive the insurer's iconic brand platform with an animated character and Lorraine Kelly, scoring in the top 2% of insurance ads on System1 pretests