Marketing News & Insights.

British broadcaster will create bespoke shows for YouTube first before moving to iPlayer as platform overtakes BBC in UK reach

AI video generation tool adds native 9:16 format support and improved character consistency for mobile-first content creation

Platform reports £28.9m revenues in 2024 as major brands continue reducing spend amid content moderation concerns

Channel 4 and ITV launch AI ad creation services removing cost barriers whilst questions remain over production quality and support capabilities