Marketing News & Insights.

In a major boost for Britain’s media industry, Tourism Ireland has appointed a leading British agency to spearhead its global marketing initiatives. The landmark decision involves a substantial investment of €30 million annually, with a flexible contract spanning 4-7 years. This transformative partnership goes far beyond traditional media services, encompassing comprehensive planning and buying across...

In a significant move to empower British advertisers, Amazon has unveiled expanded access to its Marketing Cloud platform for sponsored ad campaigns across the UK. The announcement, reported by Marketing Dive on September 22, 2025, marks a transformative shift in how UK-based marketers can manage their Amazon advertising campaigns. This strategic expansion introduces instant, self-service...

The marketing industry is witnessing a fundamental shift in talent management approaches as companies adapt to evolving workforce expectations in 2025. Industry analysts report increasing focus on comprehensive benefits packages and workplace wellbeing initiatives across the sector. Recent industry reports highlight growing emphasis on holistic talent management strategies, with particular attention to employee wellbeing and...

The media industry is witnessing unprecedented transformation in 2025 as digital platforms report strong growth and traditional channels undergo significant innovation. Meta’s announcement of a 21% surge in Q2 ad revenue signals growing advertiser confidence in digital platforms, while Google’s rollout of AI-enhanced search advertising marks a new chapter in search marketing. Recent industry reports...