Marketing News & Insights.

A survey conducted by UK public relations firm Touchdown PR reveals that whilst the majority of chief marketing officers are using or trialling artificial intelligence tools, significant concerns remain about data quality and integrity. The findings suggest a gap between AI adoption and effective data analysis capabilities. The research indicates that a third of surveyed...

Tesco has launched its Christmas campaign titled That’s What Makes It Christmas, taking an alternative approach to festive advertising by celebrating chaotic and unscripted holiday moments rather than picture-perfect scenarios. The campaign launched on social media channels and via email to Clubcard members, with television airing following later the same day. Created in partnership with...

BBC Studios has promoted Shelley Macintyre to interim CEO of its brands and licensing division following the departure of Nicki Sheard, who is joining luxury fashion brand Me+Em as chief commercial officer. Sheard will leave BBC Studios in December after almost six years with the organisation. Macintyre joined BBC Studios in July last year as...

Coca-Cola has released its second consecutive AI-generated Christmas advertisement, defending the approach despite facing criticism from creative communities. The brand released a refreshed version of its Holidays Are Coming campaign, developed using generative artificial intelligence technology. The company reports the advertisement achieved strong performance in consumer testing across key metrics including brand association and conversion...