Marketing News & Insights.

UK marketing budgets demonstrated modest growth during the third quarter of the year, though market research expenditure continued to decline, according to the latest quarterly industry survey. The findings reveal a complex picture of marketing investment amid ongoing economic challenges. The research, which surveys approximately three hundred UK-based companies, found that overall marketing budgets grew...

The rollout of direct purchasing functionality within ChatGPT represents a significant shift in commerce and marketing strategy, according to industry analysis highlighting implications for British brands. Marketing consultants suggest this development extends beyond simply adding another sales channel. Industry observers characterise the change as a fundamental restructuring of competitive dynamics within e-commerce. With the US...

Tesco has established a partnership with accessibility technology provider Be My Eyes, becoming the first major European supermarket to pilot visual assistance services for blind and partially sighted customers. The initiative launched to coincide with World Sight Day. The six-month pilot programme enables customers using the Be My Eyes application to connect directly with store...

A notable proportion of B2B brands have reduced their agency expenditure following increased adoption of artificial intelligence tools, according to new research examining the impact of AI on marketing operations. The findings highlight significant shifts in how businesses allocate their marketing resources. Survey data gathered from over four hundred B2B marketers revealed that a considerable...