Marketing News & Insights.

YouTube Shorts was first launched in September 2020, in response to the popularisation of short-form content platforms such as TikTok. The aim of YouTube Shorts was to create catchy videos that would be under fifteen seconds long. With creators able to film with their phones, this would up engagement and decrease cost. Several platforms have...

Regardless of the type of organisation you run, there’s always an opportunity to capitalise on the most romantic holiday of the year: Valentine’s Day.  You might be thinking, “We’re not Tiffany & Co. or Hinge, so how does Valentine’s Day marketing apply to us?”  Well, it’s time to start brainstorming! Time and time again, creativity...