Marketing News & Insights.

From the advent of society, marketing has had a role in everyday life helping humans choose the best products to better their lives. Historically, people looked up to the upper classes to determine what was acceptable in society. In Tudor times, Anne Boleyn, notorious mistress (and later wife) of King Henry VIII, was credited with...

Whether they are snappy, humorous, endearing, or emotional, branded marketing campaigns always have something special that aims to connect to their audience. We’ve compiled a few of our favourites, along with an analysis of why they are so powerful. ‘The Beauty of No Artificial Preservatives’ – Burger King. In 2020, Burger King had an interesting...

As businesses brace for the economic realities of the 2025 Trump administration, there is one resounding challenge that stands out: navigating a global landscape shaped by new policies and trade dynamics.   With tariffs and measures expected to intensify, companies that are reliant on US revenue could be at significant risk.   However, as with all things,...

The email is almost as old as the internet itself, originally taking shape as the only method of instant digital communication between machines on the early ARPANET. Most people credit Ray Tomlinson – a computer engineer on the original ARPANET team – with the invention. However, the name of the inventor isn’t as important as...