Marketing News & Insights.

Apple has removed the plus sign from its streaming service, rebranding from Apple TV+ to Apple TV as part of what the company described as a vibrant new identity for the platform. The change creates potential confusion as Apple TV is already the name of the company’s connected television hardware device and streaming application. Branding...

At its MAX 2025 conference Adobe announced it will integrate competing AI models directly into its Creative Cloud applications, marking a strategic shift. Photoshop’s Generative Fill now works with AI models from Google and Black Forest Labs alongside Adobe’s own Firefly, allowing users to select which engine handles their creative requests. The company has introduced...

UK marketing budgets demonstrated modest growth during the third quarter of the year, though market research expenditure continued to decline, according to the latest quarterly industry survey. The findings reveal a complex picture of marketing investment amid ongoing economic challenges. The research, which surveys approximately three hundred UK-based companies, found that overall marketing budgets grew...

The rollout of direct purchasing functionality within ChatGPT represents a significant shift in commerce and marketing strategy, according to industry analysis highlighting implications for British brands. Marketing consultants suggest this development extends beyond simply adding another sales channel. Industry observers characterise the change as a fundamental restructuring of competitive dynamics within e-commerce. With the US...