Marketing News & Insights.

Tech giant's new marketing system uses brain-wave analysis to achieve 99% campaign accuracy

E-commerce giant launches brain-computer interface shopping experience, setting new standards for online retail

Achieving high rankings in Google’s international search results can be a challenging undertaking, to say the least. To make this more difficult, a new concern is growing around how Google has decided to display foreign language results to its users. Their automated translation feature is gaining prominence in many search results, and often redirects searchers...

In 2019, I wrote an article for Forbes titled How To Overcome Common Mistakes In The World Of Big Data. At the time, thorough analysis of marketing data, and letting it drive decision-making, was still seen as a competitive advantage and something forward-thinking businesses did. “Big data” was the latest buzzword and businesses began collecting...