Marketing News & Insights.

Coca-Cola has released its second consecutive AI-generated Christmas advertisement, defending the approach despite facing criticism from creative communities. The brand released a refreshed version of its Holidays Are Coming campaign, developed using generative artificial intelligence technology. The company reports the advertisement achieved strong performance in consumer testing across key metrics including brand association and conversion...

Sainsbury’s has unveiled its Christmas advertisement featuring the return of the BFG, continuing a collaboration with the Roald Dahl Story Company. The campaign introduces a new character called the Greedy Giant alongside the returning BFG and features a real Sainsbury’s colleague named Annie. The primary advertisement runs for one minute on television channels, with an...

UK advertising spend is expected to increase during the final quarter of the year, with total investment forecast to reach £12 billion. That is according to the latest expenditure report from the Advertising Association and WARC. This represents growth compared with the same period last year as brands push for sales during the festive season....

Apple has removed the plus sign from its streaming service, rebranding from Apple TV+ to Apple TV as part of what the company described as a vibrant new identity for the platform. The change creates potential confusion as Apple TV is already the name of the company’s connected television hardware device and streaming application. Branding...