Marketing News & Insights.

WPP Media forecasts commerce advertising will reach $178.2bn as retail media networks and first-party data drive channel growth

The third annual Massive Marketing Quiz raised over £200,000 for The Marketing Academy Foundation and homelessness charity Under One Sky. Over 150 CMOs gathered at Snapchat HQ in London on 20 November for the Iconic Brands Edition of the marketing-themed quiz. Marketing Week partnered with The Marketing Society, Fortune Hill and The Marketing Academy to...

Amazon’s announcement of 14,000 corporate job cuts has intensified concerns about artificial intelligence’s impact on marketing and white-collar roles across the industry. The layoffs represent part of a broader pattern affecting multiple sectors as companies adopt AI-driven automation. The company is not alone in reducing headcount amid AI adoption. Nestlé plans to eliminate 12,000 white-collar...

Two-fifths of B2B marketers are under pressure to deliver marketing qualified leads regardless of quality, according to exclusive Marketing Week research. The State of B2B Marketing survey found 40.2% of 600 respondents face this pressure, rising to 42.3% among those working within SMEs compared to 38.1% in large organisations. The pressure comes as almost seven...