10th October 2025

OpenAI Launches First Major Brand Campaign for ChatGPT Across UK

OpenAI has launched its first large-scale brand campaign for ChatGPT, marking a significant shift in the company’s marketing approach. The campaign debuted across the United States, United Kingdom, and Ireland, representing the technology firm’s most substantial investment in brand-building to date. The campaign centres on authentic user experiences, depicting how individuals incorporate ChatGPT into everyday...
9th October 2025

Midlands Marketing Academy Launches Intensive Digital Skills Programme

A new intensive digital marketing programme has attracted significant interest from marketing professionals across the Midlands region, with all available places secured for the inaugural cohort. The Marketing and Leadership Academy has commenced delivery of its specialist bootcamp, marking a first for the area. The three-month course addresses multiple aspects of contemporary digital marketing practice,...
1st October 2025

British Marketing Industry Value Reaches £2.2 Billion

In a landmark announcement that underscores the remarkable growth of Britain’s marketing sector, Marketing Week’s annual industry valuation has revealed that the British marketing industry has achieved an unprecedented value of £2.2 billion in 2025. This groundbreaking figure, published on September 24, 2025, demonstrates the sector’s extraordinary resilience and innovation. The announcement coincides with The...
30th September 2025

YouTube Enhances BrandConnect Platform for British Creators

YouTube has unveiled a major upgrade to its BrandConnect platform for the British market, marking a significant advancement in creator-brand collaboration. This comprehensive update revolutionizes how UK-based partnerships are formed, managed, and measured. At the core of this enhancement is a sophisticated suite of real-time analytics tools, designed specifically for tracking campaign performance with unprecedented...