Marketing News & Insights.

Adtech startup's funding signals shift from creative AI tools toward operational infrastructure automating performance marketing workflows

Sportswear retailer's 'All Good in the Hood' installation offers passersby protection from weather whilst promoting outerwear collection

Streaming giant secures film studios, HBO and HBO Max in transaction reshaping Hollywood landscape and advertising market

WPP Media forecasts commerce advertising will reach $178.2bn as retail media networks and first-party data drive channel growth