Marketing News & Insights.

A notable proportion of B2B brands have reduced their agency expenditure following increased adoption of artificial intelligence tools, according to new research examining the impact of AI on marketing operations. The findings highlight significant shifts in how businesses allocate their marketing resources. Survey data gathered from over four hundred B2B marketers revealed that a considerable...

Australian chocolate biscuit brand Tim Tam has launched its first major advertising campaign in the United Kingdom, employing an unconventional outdoor advertising approach to address awareness challenges in the British market. The campaign, developed with independent creative agency Insiders, aims to inform British consumers about the nationwide availability of the product. Research indicated that whilst...

TikTok Shop has established a partnership with Royal Mail aimed at streamlining delivery services for merchants operating on the social commerce platform. The arrangement provides sellers with access to the postal service’s nationwide infrastructure and fulfilment capabilities. The partnership encompasses over two hundred thousand small businesses currently trading through TikTok Shop in the United Kingdom....

L’Oréal has integrated advanced product management technology into Noli, its artificial intelligence-powered beauty platform, aiming to deliver highly personalised shopping experiences for customers seeking skincare and beauty products. Noli has deployed a Product Information Management solution from Akeneo to power its product suggestion engine. This technical infrastructure enables the platform to analyse and match products...