Marketing News & Insights.

In a significant shift for retail marketing, major brands are increasingly embracing innovative experiential campaigns that blur the lines between physical and digital experiences. The trend is exemplified by Primark’s historic first UK television advertisement, marking a new chapter in the retailer’s marketing approach. Industry analysis indicates a fundamental evolution in how brands connect with...

Artificial intelligence is fundamentally reshaping marketing strategies as agencies and brands embrace new AI-powered capabilities in 2025. The transformation is marked by significant partnerships between major agencies and AI companies, with a clear focus on enhancing rather than replacing human creativity. Industry analyses indicate a dramatic shift in how AI is being perceived and utilized...

Major transformations are sweeping through the advertising industry as agencies adapt to new market realities in 2025. Industry analysts point to significant consolidation activity and evolving client demands as key drivers of change. Industry analysts report that the agency landscape is experiencing significant transformation, with traditional models being challenged by evolving client needs and technological...