Marketing News & Insights.

Major transformations are sweeping through the advertising industry as agencies adapt to new market realities in 2025. Industry analysts point to significant consolidation activity and evolving client demands as key drivers of change. Industry analysts report that the agency landscape is experiencing significant transformation, with traditional models being challenged by evolving client needs and technological...

At PureContent, we are happy to be sponsoring a local netball team, Rockets! It’s a chance to support a local woman’s team in a fast paced, competitive sport.  It is also a reminder that teamwork is both vital on court and in businesses. In netball, teamwork isn’t optional, it’s essential as one player can’t win...

Achieving high rankings in Google’s international search results can be a challenging undertaking, to say the least. To make this more difficult, a new concern is growing around how Google has decided to display foreign language results to its users. Their automated translation feature is gaining prominence in many search results, and often redirects searchers...

In 2019, I wrote an article for Forbes titled How To Overcome Common Mistakes In The World Of Big Data. At the time, thorough analysis of marketing data, and letting it drive decision-making, was still seen as a competitive advantage and something forward-thinking businesses did. “Big data” was the latest buzzword and businesses began collecting...