Marketing News & Insights.

Tesco has established a partnership with accessibility technology provider Be My Eyes, becoming the first major European supermarket to pilot visual assistance services for blind and partially sighted customers. The initiative launched to coincide with World Sight Day. The six-month pilot programme enables customers using the Be My Eyes application to connect directly with store...

A notable proportion of B2B brands have reduced their agency expenditure following increased adoption of artificial intelligence tools, according to new research examining the impact of AI on marketing operations. The findings highlight significant shifts in how businesses allocate their marketing resources. Survey data gathered from over four hundred B2B marketers revealed that a considerable...

Australian chocolate biscuit brand Tim Tam has launched its first major advertising campaign in the United Kingdom, employing an unconventional outdoor advertising approach to address awareness challenges in the British market. The campaign, developed with independent creative agency Insiders, aims to inform British consumers about the nationwide availability of the product. Research indicated that whilst...

TikTok Shop has established a partnership with Royal Mail aimed at streamlining delivery services for merchants operating on the social commerce platform. The arrangement provides sellers with access to the postal service’s nationwide infrastructure and fulfilment capabilities. The partnership encompasses over two hundred thousand small businesses currently trading through TikTok Shop in the United Kingdom....