Marketing News & Insights.

Australia will implement restrictions blocking children under sixteen from using major social media platforms, with the eSafety Commission confirming that Reddit and live-streaming platform Kick will be included alongside Snapchat, TikTok, YouTube, X, Facebook, Instagram and Threads. The regulations commence in December. Companies failing to take reasonable steps to prevent Australians under sixteen from holding...

A survey conducted by UK public relations firm Touchdown PR reveals that whilst the majority of chief marketing officers are using or trialling artificial intelligence tools, significant concerns remain about data quality and integrity. The findings suggest a gap between AI adoption and effective data analysis capabilities. The research indicates that a third of surveyed...

Tesco has launched its Christmas campaign titled That’s What Makes It Christmas, taking an alternative approach to festive advertising by celebrating chaotic and unscripted holiday moments rather than picture-perfect scenarios. The campaign launched on social media channels and via email to Clubcard members, with television airing following later the same day. Created in partnership with...

BBC Studios has promoted Shelley Macintyre to interim CEO of its brands and licensing division following the departure of Nicki Sheard, who is joining luxury fashion brand Me+Em as chief commercial officer. Sheard will leave BBC Studios in December after almost six years with the organisation. Macintyre joined BBC Studios in July last year as...