Marketing News & Insights.

Australian chocolate biscuit brand Tim Tam has launched its first major advertising campaign in the United Kingdom, employing an unconventional outdoor advertising approach to address awareness challenges in the British market. The campaign, developed with independent creative agency Insiders, aims to inform British consumers about the nationwide availability of the product. Research indicated that whilst...

TikTok Shop has established a partnership with Royal Mail aimed at streamlining delivery services for merchants operating on the social commerce platform. The arrangement provides sellers with access to the postal service’s nationwide infrastructure and fulfilment capabilities. The partnership encompasses over two hundred thousand small businesses currently trading through TikTok Shop in the United Kingdom....

L’Oréal has integrated advanced product management technology into Noli, its artificial intelligence-powered beauty platform, aiming to deliver highly personalised shopping experiences for customers seeking skincare and beauty products. Noli has deployed a Product Information Management solution from Akeneo to power its product suggestion engine. This technical infrastructure enables the platform to analyse and match products...

The Press & Journal has launched a comprehensive marketing campaign designed to strengthen its identity as the voice of northern Scotland. The initiative, titled “Your Voice of the North,” represents a significant brand positioning effort for the Aberdeen-based daily newspaper. The campaign aims to demonstrate the value of trusted regional journalism in amplifying community concerns...