Marketing News & Insights.

The machines are taking over! We’ve all seen that movie, right? The one where the robots rise up and take over humankind because they’re sick of being subservient to us. As artificial intelligence and robotics improves, we come closer to saluting our computerised overlords. Most days it seems like AI is taking over every aspect...

The digital world is brimming with content, making it difficult for brands to stand out. Customising your content to meet the needs of your audience can help your brand relate to current and new audiences rather than fade into the background. That’s where tailored content comes in. Speaking the reader’s language – literally One of...

From the advent of society, marketing has had a role in everyday life helping humans choose the best products to better their lives. Historically, people looked up to the upper classes to determine what was acceptable in society. In Tudor times, Anne Boleyn, notorious mistress (and later wife) of King Henry VIII, was credited with...

Whether they are snappy, humorous, endearing, or emotional, branded marketing campaigns always have something special that aims to connect to their audience. We’ve compiled a few of our favourites, along with an analysis of why they are so powerful. ‘The Beauty of No Artificial Preservatives’ – Burger King. In 2020, Burger King had an interesting...