11th March 2025

The Ripple Effect of U.S. Tariffs: Challenges and Opportunities Ahead 

Back in January, I predicted that the U.S. government’s proposed tariff policies could have far-reaching economic consequences. Now, just a few months later, we’re seeing that forecast play out in real time. What began as a push for domestic economic protection has rapidly escalated into a full-blown trade war, with key trade partners responding in...
5th March 2025

Is the Next Generation Killing Google?

A recent article by Search Engine Land shows that the newer generations may be getting fed up with Google’s algorithm and thus turning to more intuitive options such as AI answer engines and generative engine optimisation. According to the site, ‘Google continues to lose ground among younger generations, with 61% of Gen Z and 53%...
25th February 2025

SEO Experience Outweighs AI Progress

The machines are taking over! We’ve all seen that movie, right? The one where the robots rise up and take over humankind because they’re sick of being subservient to us. As artificial intelligence and robotics improves, we come closer to saluting our computerised overlords. Most days it seems like AI is taking over every aspect...
18th February 2025

Why Tailored Content Matters in a Saturated Digital Landscape

The digital world is brimming with content, making it difficult for brands to stand out. Customising your content to meet the needs of your audience can help your brand relate to current and new audiences rather than fade into the background. That’s where tailored content comes in. Speaking the reader’s language – literally One of...