Marketing News & Insights.

A new intensive digital marketing programme has attracted significant interest from marketing professionals across the Midlands region, with all available places secured for the inaugural cohort. The Marketing and Leadership Academy has commenced delivery of its specialist bootcamp, marking a first for the area. The three-month course addresses multiple aspects of contemporary digital marketing practice,...

In a landmark announcement that underscores the remarkable growth of Britain’s marketing sector, Marketing Week’s annual industry valuation has revealed that the British marketing industry has achieved an unprecedented value of £2.2 billion in 2025. This groundbreaking figure, published on September 24, 2025, demonstrates the sector’s extraordinary resilience and innovation. The announcement coincides with The...

YouTube has unveiled a major upgrade to its BrandConnect platform for the British market, marking a significant advancement in creator-brand collaboration. This comprehensive update revolutionizes how UK-based partnerships are formed, managed, and measured. At the core of this enhancement is a sophisticated suite of real-time analytics tools, designed specifically for tracking campaign performance with unprecedented...

In a major boost for Britain’s media industry, Tourism Ireland has appointed a leading British agency to spearhead its global marketing initiatives. The landmark decision involves a substantial investment of €30 million annually, with a flexible contract spanning 4-7 years. This transformative partnership goes far beyond traditional media services, encompassing comprehensive planning and buying across...