Marketing News & Insights.

The digital world is brimming with content, making it difficult for brands to stand out. Customising your content to meet the needs of your audience can help your brand relate to current and new audiences rather than fade into the background. That’s where tailored content comes in. Speaking the reader’s language – literally One of...

YouTube Shorts was first launched in September 2020, in response to the popularisation of short-form content platforms such as TikTok. The aim of YouTube Shorts was to create catchy videos that would be under fifteen seconds long. With creators able to film with their phones, this would up engagement and decrease cost. Several platforms have...