Marketing News & Insights.

In today’s digital world, a company’s reputation is more visible, and more vulnerable, than ever before. Customers, competitors, and even employees have multiple online platforms where they can share their experiences and opinions about your business. While positive reviews can be a powerful marketing tool, negative feedback can quickly erode trust and impact your bottom...

Back in January, I predicted that the U.S. government’s proposed tariff policies could have far-reaching economic consequences. Now, just a few months later, we’re seeing that forecast play out in real time. What began as a push for domestic economic protection has rapidly escalated into a full-blown trade war, with key trade partners responding in...

A recent article by Search Engine Land shows that the newer generations may be getting fed up with Google’s algorithm and thus turning to more intuitive options such as AI answer engines and generative engine optimisation. According to the site, ‘Google continues to lose ground among younger generations, with 61% of Gen Z and 53%...

The digital world is brimming with content, making it difficult for brands to stand out. Customising your content to meet the needs of your audience can help your brand relate to current and new audiences rather than fade into the background. That’s where tailored content comes in. Speaking the reader’s language – literally One of...