Marketing News & Insights.

10th April 2025
The Great Debate: Work from Home or In Office
Working from home has become synonymous with the Covid-19 pandemic in 2020. As a result of lockdowns across the world, many jobs were forced to go completely digital to help halt the spread of the infection. But once the crisis abated, large numbers of people did not return to the office, preferring to conduct their...
21st March 2025
Why Reputation Management Is Essential for Business Success
In today’s digital world, a company’s reputation is more visible, and more vulnerable, than ever before. Customers, competitors, and even employees have multiple online platforms where they can share their experiences and opinions about your business. While positive reviews can be a powerful marketing tool, negative feedback can quickly erode trust and impact your bottom...
11th March 2025
The Ripple Effect of U.S. Tariffs: Challenges and Opportunities Ahead
Back in January, I predicted that the U.S. government’s proposed tariff policies could have far-reaching economic consequences. Now, just a few months later, we’re seeing that forecast play out in real time. What began as a push for domestic economic protection has rapidly escalated into a full-blown trade war, with key trade partners responding in...
5th March 2025
Is the Next Generation Killing Google?
A recent article by Search Engine Land shows that the newer generations may be getting fed up with Google’s algorithm and thus turning to more intuitive options such as AI answer engines and generative engine optimisation. According to the site, ‘Google continues to lose ground among younger generations, with 61% of Gen Z and 53%...