Marketing News & Insights.

A £200m tech investment underpins the retailer's most significant loyalty redesign since 2020, introducing a digital wallet, machine learning-driven offers and a first-ever partnership with Virgin Red

Guy & Co and VCCP Media revive the insurer's iconic brand platform with an animated character and Lorraine Kelly, scoring in the top 2% of insurance ads on System1 pretests

Events and PR led the growth as brands defied geopolitical uncertainty to post the strongest upward revision to marketing spend since mid-2024

The shortlist for one of the UK advertising industry's most prominent media effectiveness awards has been published, with winners to be announced on 30 April