Marketing News & Insights.

Achieving high rankings in Google’s international search results can be a challenging undertaking, to say the least. To make this more difficult, a new concern is growing around how Google has decided to display foreign language results to its users. Their automated translation feature is gaining prominence in many search results, and often redirects searchers...

In 2019, I wrote an article for Forbes titled How To Overcome Common Mistakes In The World Of Big Data. At the time, thorough analysis of marketing data, and letting it drive decision-making, was still seen as a competitive advantage and something forward-thinking businesses did. “Big data” was the latest buzzword and businesses began collecting...

Working from home has become synonymous with the Covid-19 pandemic in 2020. As a result of lockdowns across the world, many jobs were forced to go completely digital to help halt the spread of the infection. But once the crisis abated, large numbers of people did not return to the office, preferring to conduct their...

In today’s digital world, a company’s reputation is more visible, and more vulnerable, than ever before. Customers, competitors, and even employees have multiple online platforms where they can share their experiences and opinions about your business. While positive reviews can be a powerful marketing tool, negative feedback can quickly erode trust and impact your bottom...