Marketing News & Insights.

In a landmark announcement that underscores the remarkable growth of Britain’s marketing sector, Marketing Week’s annual industry valuation has revealed that the British marketing industry has achieved an unprecedented value of £2.2 billion in 2025. This groundbreaking figure, published on September 24, 2025, demonstrates the sector’s extraordinary resilience and innovation. The announcement coincides with The...

YouTube has unveiled a major upgrade to its BrandConnect platform for the British market, marking a significant advancement in creator-brand collaboration. This comprehensive update revolutionizes how UK-based partnerships are formed, managed, and measured. At the core of this enhancement is a sophisticated suite of real-time analytics tools, designed specifically for tracking campaign performance with unprecedented...

In a major boost for Britain’s media industry, Tourism Ireland has appointed a leading British agency to spearhead its global marketing initiatives. The landmark decision involves a substantial investment of €30 million annually, with a flexible contract spanning 4-7 years. This transformative partnership goes far beyond traditional media services, encompassing comprehensive planning and buying across...

In a significant move to empower British advertisers, Amazon has unveiled expanded access to its Marketing Cloud platform for sponsored ad campaigns across the UK. The announcement, reported by Marketing Dive on September 22, 2025, marks a transformative shift in how UK-based marketers can manage their Amazon advertising campaigns. This strategic expansion introduces instant, self-service...