3rd April 2026

Tesco Retains WPP as Media Partner While Guide Dogs Appoints Fold7

Two significant agency decisions signal continued consolidation among major UK advertisers, with Tesco doubling down on its WPP relationship and the Guide Dogs charity choosing an independent creative shop
2nd April 2026

Google’s March 2026 Spam Update Completes in Under 24 Hours

The first spam update of 2026 rolled out globally on 24 March, targeting manipulative SEO tactics, and finished faster than any previous comparable update
1st April 2026

Atomic London Goes into Administration After 12 Years

The independent Farringdon agency, founded in 2012 by four former DDB UK colleagues, was unable to secure additional investment to stabilise its finances
31st March 2026

Publicis London and Cushelle Create World’s First Flushable Magazine

The 'Porcelain' limited-edition publication is printed on toilet paper with skin-safe ink, doubling as a product sample and a piece of bathroom reading