Marketing News & Insights.

IAB UK's annual Digital Adspend study shows video investment surging 20% year-on-year, while the market is forecast to reach �44.7bn in 2026

Integrated campaign, including a 40-second space film set to Bicep, marks O2's move into satellite-powered connectivity for remote UK locations

New multi-channel work launches at the Brit Awards using real phone galleries to celebrate McDonald's role as the unofficial last stop of a night out

Mother-created brand film marks a refreshed platform for M&S Fashion, Home & Beauty, extending the retailer's 'Love That' social series to a mainstream audience