Marketing News & Insights.

In today’s digital world, a company’s reputation is more visible, and more vulnerable, than ever before. Customers, competitors, and even employees have multiple online platforms where they can share their experiences and opinions about your business. While positive reviews can be a powerful marketing tool, negative feedback can quickly erode trust and impact your bottom...

Google’s core update for March 2025 has begun and they say it will take up to two weeks to complete. So, what does this mean for you and your business? Well, hopefully it means better search algorithms and systems overall, but for some, it could create a negative impact on your search engine ranking. What...

Back in January, I predicted that the U.S. government’s proposed tariff policies could have far-reaching economic consequences. Now, just a few months later, we’re seeing that forecast play out in real time. What began as a push for domestic economic protection has rapidly escalated into a full-blown trade war, with key trade partners responding in...

A recent article by Search Engine Land shows that the newer generations may be getting fed up with Google’s algorithm and thus turning to more intuitive options such as AI answer engines and generative engine optimisation. According to the site, ‘Google continues to lose ground among younger generations, with 61% of Gen Z and 53%...