The Eight Basic Principles of Content Marketing

Toby Armiger
3 minute read | Posted 14th November 2022
Reading Time: 3 minutes

Several LinkedIn account holders recently noticed and reported receiving numerous requests to subscribe to newsletters from different companies and brands.

One person reported receiving six ‘subscribe-to-click’ newsletter invitations in a single day.

Content Marketing Institute (CMI), a media enterprise focusing on the advancement of content marketing through various print and digital means, investigated this sudden escalation of LinkedIn newsletter requests.

Lee said: “A company that’s writing a newsletter each week sharing high-level policies or updates isn’t going to get a lot of traction. A company that shares employee stories or struggles the HR team faced when implementing remote work policies is. Any time you can tell a story and show what’s behind the curtain – that’s what will help you engage and grow your audience.”

Some content marketing agencies stipulated that it took very little effort to generate their newsletters.

In August 2021, Forbes published a report that explored the merits of digital word-of-mouth marketing and spotlighted LinkedIn as one of the top word-of-mouth virtual channels.

Some in the industry believe that word-of-mouth evaluations have more impact than public relations and marketing drives.

Several LinkedIn account holders recently noticed and reported receiving numerous requests to subscribe to newsletters from different companies and brands.

One person reported receiving six ‘subscribe-to-click’ newsletter invitations in a single day.

Content Marketing Institute (CMI), a media enterprise focusing on the advancement of content marketing through various print and digital means, investigated this sudden escalation of LinkedIn newsletter requests.

Lee said: “A company that’s writing a newsletter each week sharing high-level policies or updates isn’t going to get a lot of traction. A company that shares employee stories or struggles the HR team faced when implementing remote work policies is. Any time you can tell a story and show what’s behind the curtain – that’s what will help you engage and grow your audience.”

Some content marketing agencies stipulated that it took very little effort to generate their newsletters.

In August 2021, Forbes published a report that explored the merits of digital word-of-mouth marketing and spotlighted LinkedIn as one of the top word-of-mouth virtual channels.

Some in the industry believe that word-of-mouth evaluations have more impact than public relations and marketing drives.

Several LinkedIn account holders recently noticed and reported receiving numerous requests to subscribe to newsletters from different companies and brands.

One person reported receiving six ‘subscribe-to-click’ newsletter invitations in a single day.

Content Marketing Institute (CMI), a media enterprise focusing on the advancement of content marketing through various print and digital means, investigated this sudden escalation of LinkedIn newsletter requests.

Lee said: “A company that’s writing a newsletter each week sharing high-level policies or updates isn’t going to get a lot of traction. A company that shares employee stories or struggles the HR team faced when implementing remote work policies is. Any time you can tell a story and show what’s behind the curtain – that’s what will help you engage and grow your audience.”

Some content marketing agencies stipulated that it took very little effort to generate their newsletters.

In August 2021, Forbes published a report that explored the merits of digital word-of-mouth marketing and spotlighted LinkedIn as one of the top word-of-mouth virtual channels.

Some in the industry believe that word-of-mouth evaluations have more impact than public relations and marketing drives.

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