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The majority of companies are now spending more money on marketing compared to before the global pandemic amid a renewed focus on …

Financial institutions that adopt a “marketing mindset” for digital transformation schemes deliver a better-than-expected return on investment (ROI) from cloud-based initiatives, according …

Even the best organic content can need a little extra push to amplify its power. Cost-effective pay-per-click (PPC) advertising can work alongside …

Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …

Companies crafting news content can now occupy two spots in Google’s ‘Top Stories’ carousel after the search giant rolled out a new …

Google says ‘work from home’ searches have soared

Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …

Six key content trends you need to focus on

The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …

woman using social media for engagement

Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …

Social media usage at all-time high for UK consumers - woman using iPad

Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new …

Google delays mobile-first indexing to March 2021

Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …

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