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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

UK legal case may force Google to reveal search algorithm details

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

Can you craft compelling content for difficult niches

Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …

Can Google Trends help SEOs during a pandemic?

SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …

Content is a “company’s most important asset”, says ABC

Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …

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