A new report released this week by Socialbakers found that ad spend on social media platforms soared by 50% globally during the …
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Getting content marketing strategies just right for the year ahead can be challenging, so it is always helpful to look at what …
Technical companies can deliver relevant information to audiences and engage more prospects by using a mix of visual and written content, a …
Blog posts and articles are the most effective content marketing format for driving demand generation during the early stage of a buyer’s …
Virtual events based around live video and supplemented by written content will continue to command more of marketers’ budgets in 2021, in …
Organic search is the single most effective tactic for getting consumers to click through to content on webpages. In 2020, organic search …
Google has confirmed that the new subtopics ranking feature, which promises to deliver a wider gamut of relevant content to users in …
Blog posts and videos were among the top channels for customer engagement last year as brands in Asia spent more on digital …
Google recommends prioritising the creation of high-quality content to improve the indexing and ranking of your webpages, but before you begin to …
The visual content experience that is inherent to Instagram offers marketers a compelling opportunity to craft new and upcycled posts that can …
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