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If you have worked in the online or digital marketing world for any length of time, at some point in your career, …

Most marketing professionals are familiar with Scott Brinker’s marketing technology landscape slide.   Commonly known as the Martech 5000, this slide initially …

Defined as the perception that your company – i.e. your ‘brand’ – can be trusted to deliver what it promises, brand credibility …

Corporate social responsibility (CSR) is an integral part of present-time management approaches. The United Nations Industrial Development Organisation (UNIDO) defines CSR as …

Although we tend to think of them as phrases or words that simply get plugged into our search engine of choice without …

The latest gossip, breaking news and trends all vie for attention on social media platforms. This virtual innovation emerged in 1996 and …

Anyone who is looking to bring a product or business to market is all too aware that market research is essential to …

Google, in a recently published episode of its Search Off the Record podcast, discussed the ranking of search results and the identification …

One of the most notable commercial trends in 2020-2021 has been the rise of e-commerce, and although the shift in consumer trends …

Google recently announced several updates affecting digital marketers and businesses.   Two of these changes entail the elimination of broad match modifiers …

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