SHARING OUR THOUGHTS

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Can news articles improve the quality of a website?

News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …

Your content strategy roadmap for the rest of 2020

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

What’s the best way to track Google’s Core Web Vitals?

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …

Marketers should “banish silos” and centralise the management of content to reduce the amount of time and resources that are wasted completing …

How to boost your SEO with video content

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

How to optimise your schedule when working remotely

After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …

Is content still a priority for healthcare marketers?

Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …

Number of content requests from B2B buyers rises again

The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …

Five ideas for eye-catching infographics

Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …

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