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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

Can you craft compelling content for difficult niches

Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …

Can Google Trends help SEOs during a pandemic?

SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …

Content is a “company’s most important asset”, says ABC

Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …

How to align content with search intent and boost SEO

With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …

Google recommends “awesome” content and organic promotion for SEO success

Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …

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