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Marketing professionals continuously emphasise that the success of content marketing depends on a definite connection with an intended audience. Recent reports detailed …

Although the last year has seen a veritable boom in the e-commerce and online shopping world, another surprising trend to have emerged …

Google recently issued search engine optimisation (SEO) guidelines to assist the designers and content marketers of e-commerce websites and advertising campaigns to …

In the ever-competitive world of e-commerce, standing out from your competitors has never been more challenging.   And if the reports of …

Top professionals in the industry continuously emphasise that no marketing campaign can attain success if it does not connect with and relate …

As the publishing industry comes to terms with the challenges presented by the digital age, paywalls have become an increasingly common feature …

Marketers often look at the different forms of marketing as separate elements functioning in isolated compartments.   All the various aspects and …

When it comes to marketing and promoting your company, much of the focus is on the physical look of the brand. However, …

Business-to-business (B2B) content marketing involves the creation and publishing of materials to promote brands, increase exposure and user traffic, and generate leads …

Although it is often the more technical side of digital and content marketing that draws our attention, it can often be the …

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