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The rationales for deciding to hire a digital marketing or content marketing agency are fairly self-evident these days.    Some of these …

Keywords and phrases underpin search engine optimisation (SEO) and digital marketing strategies.    Google and Microsoft are recognised as two of the …

Although SEO is a field that is constantly in flux, with even subtle changes to the Google search engine algorithms creating chaos …

Any consumer or customer–reliant company recognises the importance of marketing.  However, it is often challenging to prove the impact of marketing in tangibles such as …

Much of the focus in content writing advice these days seems to be on the importance of a punchy opening to captivate the reader’s attention and encourage them …

In the ever–changing world of SEO, it might seem as though there are few things that have remained a constant feature over the years. …

A chosen search phrase and a few clicks of the mouse eclipse the need for traditional advertising.    Print media marketing, such as …

High business rates, squeezed incomes and the birth of the ‘experience economy’ have all played their part in the demise of the high street, …

Although it might seem somewhat counterintuitive, the power of the written word has become all the more notable in the age of artificial intelligence …

Instagram has announced that a new draft option will be added to the Stories format so that creators can come up with …

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