SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

Google’s annual ad revenue to decline for first time

Google’s ad revenue is expected to decline by 5% this year due to a “sharp pullback” in investment from the travel industry …

What’s the best way to conduct original research?

Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …

Track these four PPC metrics for profitable campaigns

Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …

Personalised content drives revenue for 93% of companies

Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …

PR-shy private investment management firms are embracing content

Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …

Why you need up your content marketing game

Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …

How to reach audiences with content on social media

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

The future of marketing after COVID-19

Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …

Google removes 25bn spam pages from search every day

Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …

How to create your own content marketing funnel

Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …

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