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Business-to-business (B2B) content marketing involves the creation and publishing of materials to promote brands, increase exposure and user traffic, and generate leads …

Although it is often the more technical side of digital and content marketing that draws our attention, it can often be the …

Content marketers often confuse public relations (PR) with content marketing – a dubiety that muddles the lines between these two industry-related fields. …

Whether you have been running an e-commerce business for years or are just bringing your business online for the first time, digital …

Recently, several articles explored the effects of changes made by search engines when analysing and listing search engine result pages (SERPs). Google, …

One of the greatest challenges facing digital marketers is staying on top of the technological and consumer trends that drive change in …

Tough deadlines, fresh spins on repetitive concepts, and delivering content that rates high in search engine result pages (SERPs) underpin a large …

For many small business owners, giving up complete control of the day-to-day operation of the business can often be a difficult, if …

If you want to be at the top of the pile in the search engine rankings, it is vital to have a …

Prominent online traders such as Amazon, Etsy, eBay and Wayfair experienced price drops and less consumer traffic during the end of July …

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