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Since the outbreak of the COVID-19 pandemic, the hospitality industry has had little cause for celebration.   The first lockdowns, instituted in …

As we have written about on many occasions before, link building is an essential practice for digital marketing professionals to get to …

The Black Lives Matter (BLM) movement needs no introduction.   Since its inception in 2013, BLM has challenged many social constructs and …

Although they are frequently used by businesses to publicise product launches, sales, business updates, and a variety of other events, press releases …

Any reputable and knowledgeable source in the industry knows that content marketing is no longer simply the production of written marketing texts. …

As we have written about on many occasions before, the starting point of any content marketing strategy is research.   Research forms …

Tech Giants take measures to protect their users' data & privacy

User and consumer privacy on the internet has been a hot topic for some time now.   It came under the spotlight …

Although the focus in the content marketing world is often placed exclusively on creating new content, it would be short-sighted to overlook …

Google took to Twitter on 17th November 2021 to announce the rollout of a broad core update.   In this message, the …

Long-form content: overlooked and underrated?   One of the most frequent sources of anxiety in a content marketer’s professional life is word …

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