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The adverse effects of COVID-19 on industries and economies remain a cumbersome discussion point. Historically, 2020 will always be labelled as the …

As we have previously covered numerous times on this blog, one of the most important elements of an effective SEO strategy is …

Search engine optimisation (SEO) is the foundation of digitised marketing initiatives. Statistics have revealed that user searches constitute approximately 50% of website …

There are perhaps few words that strike fear into the eyes and ears of website and online business owners to quite the …

Marketing is a tough, deadline-driven industry reliant on gaining and retaining clients. The competition in this industry is fierce, and even before …

As we have discussed on this blog before, one of the key metrics that Google’s search engine optimisation algorithms take into account …

Google, according to Statista data, is undoubtedly the most used and popular search engine in the world. As of February 2021, Google …

The COVID-19 pandemic has redefined almost every tier of social and business life. Isolation, masks, social distancing, and expressed and unexpressed fears …

One of the most interesting – and arguably the funniest – aspects of pop culture today is the ‘generation war’ that seems to have broken out …

Google launched its long-anticipated structured data testing tool in May 2021, more than a year after it dropped the curtain on its …

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