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Although 2021 was an incredibly difficult year for many of us around the world, it was also a time of rapid change. …

Recently, Microsoft announced the finalisation of its Shopify integration into Bing Shopping and Bing Search.   The tech giant expressed its satisfaction …

In digital communications, newsletters are by far one of the oldest tools still used today. Even though digital technologies have come quantum …

As the year draws to a close, content marketers reflect on some of the market impacts that have influenced day-to-day business activities …

In the fast-moving world of digital marketing, there is simply no getting around the fact that content is king these days. Regardless …

Since the outbreak of the COVID-19 pandemic, the hospitality industry has had little cause for celebration.   The first lockdowns, instituted in …

As we have written about on many occasions before, link building is an essential practice for digital marketing professionals to get to …

The Black Lives Matter (BLM) movement needs no introduction.   Since its inception in 2013, BLM has challenged many social constructs and …

Although they are frequently used by businesses to publicise product launches, sales, business updates, and a variety of other events, press releases …

Any reputable and knowledgeable source in the industry knows that content marketing is no longer simply the production of written marketing texts. …

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