In a major boost for Britain’s media industry, Tourism Ireland has appointed a leading British agency to spearhead its global marketing initiatives. The landmark decision involves a substantial investment of €30 million annually, with a flexible contract spanning 4-7 years.

This transformative partnership goes far beyond traditional media services, encompassing comprehensive planning and buying across all channels.

The collaboration particularly emphasizes cutting-edge digital transformation and data-driven marketing strategies, targeting both British and European markets with unprecedented precision.

According to Campaign Live’s detailed coverage, the rigorous selection process highlighted the winning agency’s exceptional expertise in destination marketing and proven track record in orchestrating large-scale tourism campaigns across the UK and Ireland.

This strategic appointment underscores the growing influence of British media agencies in the international tourism sector.