L’Oréal has integrated advanced product management technology into Noli, its artificial intelligence-powered beauty platform, aiming to deliver highly personalised shopping experiences for customers seeking skincare and beauty products.

Noli has deployed a Product Information Management solution from Akeneo to power its product suggestion engine. This technical infrastructure enables the platform to analyse and match products to individual customer requirements with increased precision.

The platform’s name, short for “No one like I”, reflects its core functionality of allowing customers to access personalised beauty and skincare routines drawn from an extensive product library of over two hundred thousand product combinations. The system combines artificial intelligence analysis with comprehensive product data to generate recommendations tailored to specific customer needs and preferences.

Technology providers supporting the initiative highlighted that the solution addresses common challenges within the beauty purchasing journey. By processing multiple product attributes and customer requirements, the system aims to simplify decision-making for shoppers navigating extensive product catalogues.

The approach reflects broader trends within beauty retail, where personalisation has become increasingly sophisticated. Rather than presenting generic product selections, platforms like Noli seek to match specific formulations and products to individual skin types, concerns, and preferences across multiple beauty brands.

The integration forms part of L’Oréal’s broader digital strategy, positioning technology as central to customer experience delivery. As beauty retail becomes increasingly competitive, differentiation through personalisation capabilities offers potential advantages in customer acquisition and retention.