In a landmark announcement that underscores the remarkable growth of Britain’s marketing sector, Marketing Week’s annual industry valuation has revealed that the British marketing industry has achieved an unprecedented value of £2.2 billion in 2025.

This groundbreaking figure, published on September 24, 2025, demonstrates the sector’s extraordinary resilience and innovation.

The announcement coincides with The Drum’s release of its highly anticipated Rebel 50 list. This prestigious compilation showcases Britain’s most forward-thinking marketing organisations, highlighting their transformative digital initiatives that are reshaping the industry landscape.

Marketing Week’s in-depth analysis paints a picture of a sector in dynamic evolution, with particularly strong momentum in digital transformation and data-driven marketing strategies. The comprehensive report demonstrates how British marketing firms are leading the charge in adopting innovative approaches to engage modern consumers.