In a significant move to empower British advertisers, Amazon has unveiled expanded access to its Marketing Cloud platform for sponsored ad campaigns across the UK.

The announcement, reported by Marketing Dive on September 22, 2025, marks a transformative shift in how UK-based marketers can manage their Amazon advertising campaigns.

This strategic expansion introduces instant, self-service access within Amazon Ads accounts, streamlining the process for British advertisers who manage sponsored campaigns.

The enhancement arrives at a crucial time, as highlighted by The Drum’s annual Rebel 50 list (September 24, 2025), which showcases the growing importance of marketing automation among Britain’s leading companies.

At the heart of this update is the Amazon Marketing Cloud (AMC) clean room service, which now offers UK-based advertisers unprecedented control over their campaigns. This sophisticated platform empowers marketers with direct campaign management capabilities and robust analytics tools, marking a new chapter in digital advertising efficiency.