Why Choose Purecontent for Your SMS Marketing?
At Purecontent, we understand the power that Short Message Service (SMS) marketing campaigns have in driving engagement and sales. Let us create an effective SMS/text campaign that delivers the results that you need. From strategy development to message optimisation and performance tracking, our data-centred approach is tailored to your target audience and is guaranteed to deliver maximum impact.
At Purecontent, we understand the power of SMS marketing and know exactly how to harness it to help you achieve your marketing goals. Our comprehensive text marketing services combine campaign strategy planning, design, automation and analysis, helping to deliver exceptional results, every time.
Whether you’re looking to boost customer engagement, increase sales or improve customer retention, we can help you create and execute a successful SMS marketing campaign.
Campaign Planning.
A well-structured SMS campaign is essential for achieving your marketing objectives. Our dedicated team will work closely with you to develop a tailored strategy that aligns with your business goals.
By identifying your target audience and understanding their preferences, we can segment your customer base and create messages that resonate with specific groups. Then, we work to establish clear campaign objectives which will guide the development of your SMS campaigns and allow us to measure their success.
We consider the optimal timing for your SMS messages, understanding when your audience is most receptive in order to positively influence campaign performance. By analysing customer behaviour and preferences, we can determine the best time to send messages to your audience.
Finally, we can develop a comprehensive SMS campaign calendar that outlines the frequency, content and messaging for your campaigns, ensuring consistency and maximising the impact of your SMS marketing.
Message Design.
Crafting the perfect SMS messages is essential for capturing the attention of your audience and driving engagement. Given the character limitations, brevity and clarity are incredibly important, which is why our team specialises in creating concise and impactful texts that effectively convey your key message.
We understand how to create a strong call to action that encourages your desired behaviour, whether that’s clicking a link, replying to a message or visiting a store.
Personalisation is a fundamental part of building strong customer relationships, and so at Purecontent, we incorporate dynamic elements such as customer names or order details to create a more personalised experience.
Scheduling and Automation.
The best SMS marketing solutions rely on timely delivery, and so we enable you to schedule messages in advance to ensure they reach your audience at the perfect time. Whether you’re reaching out with a time-sensitive offer, appointment reminder or event notification, we can optimise your message delivery to have maximum impact.
Automation allows us to increase efficiency and improve campaign performance, and at Purecontent we can create automated SMS workflows based on specific triggers or customer actions. For example, sending automated welcome messages to new subscribers, abandoned cart reminders or order confirmations.
Save time, improve customer satisfaction and increase conversions with Purecontent’s SMS automation.
Performance Tracking.
Creating an SMS marketing campaign is only half the battle! At Purecontent, we measure the effectiveness of these campaigns, providing you with detailed analytics and reporting to help you understand how they’re performing and allow you to make data-driven decisions.
The key metrics we study include delivery rates, click-through rates, conversion rates and open rates. Tracking these metrics can help us to identify which messages are having the desired impact and which might need adjusting.
Additionally, comparing different campaigns, analysing customer behaviour and identifying trends allows us to refine your SMS marketing strategy and increase the likelihood of results.
