Why Choose Purecontent for Your SEM?
There is no “one size fits all” approach to Search Engine Marketing, and so the comprehensive SEM strategies we offer are always tailored to your specific needs. Our team of experienced specialists combine data-driven insights with creative expertise to deliver exceptional results, every time. We are committed to staying ahead of industry trends, and your SEM strategy will benefit as a result.
A strong online presence is essential for your business. Search Engine Marketing (SEM) allows you to unlock your company’s full potential, reaching a wider audience and positioning your brand at the forefront of your industry.
SEM encompasses a range of strategies, all designed to boost your website’s visibility and attract potential customers. At Purecontent, we combine Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising to help you dominate the SERPs and drive significant growth.
We understand the complexities of SEM, offering a comprehensive approach to help you achieve your marketing goals. With almost two decades of experience, our expert team will work closely with you to develop a tailored strategy that delivers results.
How Can We Help You With SEO?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility and organic ranking on Search Engine Results Pages (SERPs). By optimising your website’s content, structure and technical elements, we can get you in front of your target audience, attract more relevant traffic and increase your online authority.
On-Page SEO.
On-page SEO involves optimising elements on individual webpages to help them rank better. At Purecontent, we analyse your website’s content, looking at everything from keywords to images to see what improvements need to be made. By crafting compelling, engaging and informative content that focuses on user experience and is aligned with the latest algorithm updates, we can boost your position in the SERPs and increase your traffic.
Off-Page SEO.
Off-page SEO involves building high-quality backlinks to your website from other reputable websites. We’ll implement an effective, customised link-building strategy designed to improve your website’s authority and credibility. We’ll acquire natural, relevant backlinks that positively impact your search rankings and increase your website’s exposure.
Technical SEO.
Technical SEO ensures that search engines can crawl and index your website efficiently. Maintaining your site’s technical health is essential, so our team of experts will conduct a thorough audit to identify and fix any issues that might be hindering your website’s performance. By optimising website speed, mobile-friendliness and site navigation, we can create a solid foundation for improved search visibility.
Local SEO.
Local SEO helps businesses to attract customers from their local area. If you have a physical site or serve a specific geographic location, we can optimise your website for local search results. By building local citations and reviews, and managing your Google Business Profile, we can put your business in front of the people that matter to you.
How Can We Help You With PPC Advertising?
Pay-Per-Click (PPC) advertising is a form of online advertising in which you pay a fee each time someone clicks on your ad. Purecontent’s tailored PPC solutions allow you to quickly reach a targeted audience and see immediate results.
Google Ads.
Google Ads is the most popular PPC platform, allowing you to create text, display and video ads that appear on Google Search and Google’s partner websites. At Purecontent, we create engaging ad copy, optimise your bidding strategy and track performance metrics to ensure we’re maximising your return on investment.
Bing Ads.
Despite Google’s dominance, Bing still has a significant user base, especially in certain industries and locations. We design effective Bing advertising campaigns to allow you to tap into new audiences and expand your reach.
Retargeting Campaigns.
Retargeting allows you to display targeted ads to previous website visitors who didn’t convert. We create unique retargeting campaigns to drive conversions and improve customer acquisition.
