Marketing News & Insights.
6th November 2024
How AI Translation Could Misrepresent Your Brand Message
If you’re using AI for marketing translation, you’re risking your brand and your reputation Once on a family holiday to New York, we took a tour of the United Nations. I remember a cathedral-like atrium and the sense that important things were being done, but what really stayed with me was the UN interpreters’ room. ...
14th February 2024
Best Valentine’s Day Marketing Campaigns
Regardless of the type of organisation you run, there’s always an opportunity to capitalise on the most romantic holiday of the year: Valentine’s Day. You might be thinking, “We’re not Tiffany & Co. or Hinge, so how does Valentine’s Day marketing apply to us?” Well, it’s time to start brainstorming! Time and time again, creativity...