Have you found it difficult to get a targeted search engine optimisation strategy in place that works in tandem with your content …
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SEO
Online shoppers are browsing for content more frequently and are now more likely to purchase products after viewing that content amid a …
SEOs optimising content for Google search may have spotted the prominence of a feature called ‘People Also Ask’ (PAA) during the last …
Bing has advised webmasters that the quality and relevance of content is of the utmost importance and that it will not index …
Google continues to dominate the market for search engines. Google Accounts for 86.36% of all desktop, table and console activity in the …
Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …
Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …
Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …
It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …
Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …
Almost half of professional SEOs say that their workload has increased since the onset of the global pandemic as more businesses move …
Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …
Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …
Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …
Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …
Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …
Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …
Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …
With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …
Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …
Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …
SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …
Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …
The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …
With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …
The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …
Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …
Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …
The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …
Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …
Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …
Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …
Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …
Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …
Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …
Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …
Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …
Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …
Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …
Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …
Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …
Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …
A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …
A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …
Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …
The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …
Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …
Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …
Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …
Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …
The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …
Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …
Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …
Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …
The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …
Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …
Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …
Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …
Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …
Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …
Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …
Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …
Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …
Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …
Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …
So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …
Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …
International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …
In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …
Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …
Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …
There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …
You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …
Brands that invested in high quality content that serves the needs of users and customers performed the best in search engine rankings …
Google has revealed that it will begin factoring page speed into how it ranks web pages in mobile search results later this …
As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …
Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to …
Google is hoping to help brands improve the performance of their web pages and content with a new Webmaster Video Series called …
Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to …
Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as …
Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …
The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is …
A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much …
Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …
This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …
We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …
Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …
Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …
A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …
Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …
Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …
A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …
Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …
Google is reportedly looking at introducing long-term and comprehensive solutions that will deal with a growing number of offensive search suggestions and …
Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …
Writers of online content know the challenges of creating conversions. For writers who produce content for profit-driven websites, this process can be …
Internal content cannibalisation is an overlooked problem in search engine optimisation (SEO), and companies need to takes steps to identify and get …
Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …
Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …
Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of …
Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content …
The volatile nature of SEO means that it is important to implement the current best practices while keeping an eye on future …
If you had been looking at the best SEO practices several years ago, keyword stuffing was, well, key. Pad out your content …
The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an …
New to video production? Creating engaging video content is one of the best ways to increase your chances of jumping into a …
If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial. You can …
New to search engine optimisation? There are several common mistakes made by SEO newbies – avoiding these will help your SEO strategy …
Google has confirmed an algorithm update after webmasters noticed ranking changes over the weekend. The changes attracted a lot of attention, with …
When starting a website you will be faced with a number of decisions regarding its domain structure – the information to the …
There are so many aspects to consider when creating an SEO campaign that sometimes the most basic and straightforward elements can be …
According to SEO expert Jim Yu, brands will need to pay close attention to emerging SEO trends in the New Year. With …
SEO is something of a ‘dark art’ to many people outside the industry and that’s why getting professional input for your online …
Everyone knows the importance of having your brand terms as registered domains so that people can find you easily online. However, it’s …
Google rankings are the holy grail for anyone involved in SEO work, and although keywords and keyword groups are still vitally important, …
A 31st July Google hangout between John Mueller and webmasters brought the issue of Google’s new Panda 4.2 update to the fore. …
Link building is seen as a useful component when developing a successful website in SEO terms; however, no less a figure than …
Search engine optimisation (SEO) professionals – and, by extension, website copywriting providers – need to start preparing for a future where voice …
A quiet revolution is underway in the world of search engine optimisation (SEO), and at long last it seems that it will …
Google Authorship is dead. Long live Google Authorship. That may sound like pure flapdoodle, but claims of Authorship’s literal death may be …
It’s official: content is king. That’s not some random blurt but a thoroughly analysed fact. Enterprise SEO and search analytics platform Searchmetrics …
Google Authorship is the royal road to more trustworthy Web content, right? The key for publishers to build a sound online reputation, …
We’re all familiar with Google’s ever developing ways of searching for and demoting low quality sites – anyone involved in SEO will …
With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social …
Now that the dust from Google’s new algorithm changes is clearing, webmasters have been looking at the outcomes of these changes. And …
Webmasters may see a change in web rankings from this week, as Google has implemented an, as yet, unnamed algorithm change. This …
For many small to medium sized businesses, creating a strong online presence is a challenge, and keeping a site high in the …
Have you ever wondered what makes people click on certain words in search ads? Is there a magical formula that makes one …
It looks like Matt Cutts has discovered how much fun it is to use a green screen. In his latest webmaster video, …
Matt Cutts has been back online with more handy information for webmasters who are determined to grow their site and gain the …
Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands …
Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The …
Microsoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer …
A recap of SEO in 2013 includes a number of algorithm updates and releases from Google with Penguin, Panda, and Hummingbird. Encrypted …
If you are a site owner, you know that you need to keep your site stocked with fresh content on a regular …
