SEO

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How to boost your SEO with video content

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

Why in-depth keyword research pays off

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …

What’s the best way to optimise webpages for user experience?

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

Can you update old content to improve on-page SEO_

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

UK legal case may force Google to reveal search algorithm details

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

Can Google Trends help SEOs during a pandemic?

SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …

How to align content with search intent and boost SEO

With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …

‘Quality of content’ tops Google’s search priority list, say SEO experts

The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …

Content

The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …

Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …

Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …

Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …

Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …

Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …

Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …

Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …

Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …

Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …

A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …

A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …

Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …

Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …

Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …

Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …

Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …

The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …

Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …

Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …

Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …

Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …

Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …

Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …

So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …

In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …

Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …

Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …

There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …

You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …

Brands that invested in high quality content that serves the needs of users and customers performed the best in search engine rankings …

Google has revealed that it will begin factoring page speed into how it ranks web pages in mobile search results later this …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to …

Google is hoping to help brands improve the performance of their web pages and content with a new Webmaster Video Series called …

Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to …

Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as …

Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …

The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is …

A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much …

Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …

Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …

Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …

A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …

Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …

Google is reportedly looking at introducing long-term and comprehensive solutions that will deal with a growing number of offensive search suggestions and …

Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …

Writers of online content know the challenges of creating conversions. For writers who produce content for profit-driven websites, this process can be …

Internal content cannibalisation is an overlooked problem in search engine optimisation (SEO), and companies need to takes steps to identify and get …

Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …

Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …

Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of …

Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content …

The volatile nature of SEO means that it is important to implement the current best practices while keeping an eye on future …

If you had been looking at the best SEO practices several years ago, keyword stuffing was, well, key. Pad out your content …

The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an …

New to video production? Creating engaging video content is one of the best ways to increase your chances of jumping into a …

If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial. You can …

New to search engine optimisation? There are several common mistakes made by SEO newbies – avoiding these will help your SEO strategy …

Google has confirmed an algorithm update after webmasters noticed ranking changes over the weekend. The changes attracted a lot of attention, with …

When starting a website you will be faced with a number of decisions regarding its domain structure – the information to the …

There are so many aspects to consider when creating an SEO campaign that sometimes the most basic and straightforward elements can be …

SEO trends for 2016

December 30, 2015
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According to SEO expert Jim Yu, brands will need to pay close attention to emerging SEO trends in the New Year. With …

SEO is something of a ‘dark art’ to many people outside the industry and that’s why getting professional input for your online …

Everyone knows the importance of having your brand terms as registered domains so that people can find you easily online. However, it’s …

Google rankings are the holy grail for anyone involved in SEO work, and although keywords and keyword groups are still vitally important, …

A 31st July Google hangout between John Mueller and webmasters brought the issue of Google’s new Panda 4.2 update to the fore. …

Link building is seen as a useful component when developing a successful website in SEO terms; however, no less a figure than …

Search engine optimisation (SEO) professionals – and, by extension, website copywriting providers – need to start preparing for a future where voice …

A quiet revolution is underway in the world of search engine optimisation (SEO), and at long last it seems that it will …

Google Authorship is dead. Long live Google Authorship. That may sound like pure flapdoodle, but claims of Authorship’s literal death may be …

It’s official: content is king. That’s not some random blurt but a thoroughly analysed fact. Enterprise SEO and search analytics platform Searchmetrics …

Google Authorship is the royal road to more trustworthy Web content, right? The key for publishers to build a sound online reputation, …

We’re all familiar with Google’s ever developing ways of searching for and demoting low quality sites – anyone involved in SEO will …

With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social …

Now that the dust from Google’s new algorithm changes is clearing, webmasters have been looking at the outcomes of these changes. And …

Webmasters may see a change in web rankings from this week, as Google has implemented an, as yet, unnamed algorithm change. This …

For many small to medium sized businesses, creating a strong online presence is a challenge, and keeping a site high in the …

Words that work

June 10, 2014
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Have you ever wondered what makes people click on certain words in search ads? Is there a magical formula that makes one …

It looks like Matt Cutts has discovered how much fun it is to use a green screen. In his latest webmaster video, …

Matt Cutts has been back online with more handy information for webmasters who are determined to grow their site and gain the …

Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands …

Watch out Google

April 30, 2014
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Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The …

Microsoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer …

A recap of SEO in 2013 includes a number of algorithm updates and releases from Google with Penguin, Panda, and Hummingbird. Encrypted …

If you are a site owner, you know that you need to keep your site stocked with fresh content on a regular …

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