Companies crafting news content can now occupy two spots in Google’s ‘Top Stories’ carousel after the search giant rolled out a new …
Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …
Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …
Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …
Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …
More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …
A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …
Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …
Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …
Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …
Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …
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