Companies crafting news content can now occupy two spots in Google’s ‘Top Stories’ carousel after the search giant rolled out a new …
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Content
The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …
The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …
The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …
Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …
Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …
Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …
Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …
More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …
A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …
Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …
Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …
Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …
Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …
Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …
The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …
Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …
There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …
The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …
Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …
Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …
In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …
The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …
A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …
Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …
YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …
Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …
Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …
How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …
Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …
Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …
Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …
Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …
Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …
Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …
Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …
Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …
There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …
Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …
Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …
Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …
More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …
Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …
Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …
Long-form blogs The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique …
Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …
Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …
Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …
Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …
Keyword research Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the …
Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …
Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …
Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …
Website changes A decade ago, copy on websites was primarily centred on product descriptions, with webpages largely being a product or service …
Blogs are the preferred content marketing format for B2B marketers attempting to drive lead gen and awareness, according to a new report …
Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …
Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …
Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …
The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …
More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few …
A consumer’s mental state may affect how receptive they are to content, as a new study by Aki Technologies has found that …
Content marketing can help your brand to reach new audiences, drive engagement, and support key business objectives cost-effectively. It’s also trackable and …
Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …
Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will …
Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …
Social reach Broad metrics are not always the best way to determine the success of your social content efforts, but reach bucks …
Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …
Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …
LinkedIn is on a mission to serve content that makes people “more productive and successful” after confirming changes to its algorithm that …
Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …
More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if …
More than a third of smaller enterprises are now publishing content “consistently” and the majority want to create more visuals for their …
Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …
A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …
Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …
Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …
The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …
The success of content marketing campaigns is dependent on your ability to execute plans and strategies effectively, and a major part of …
Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …
Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …
Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …
Restaurants may be able to entice more customers to eat at their establishment by publishing content on social platforms after a …
Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …
Seven in ten B2B decision-makers say that thought leadership content is the single biggest influence on their choice of whether to …
B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …
Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …
Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …
With reports far and wide espousing the benefits of long-form content, there has never been a better time for your marketing …
A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …
Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …
The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …
Twitter has launched a new tool for marketers that will tell them the best time to post visual content. The latest …
Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …
Pushing content to audiences at the right time is a crucial and often overlooked aspect of campaigns. Being able to hit …
95% of brands are struggling to innovate and integrate disruptive tech advances into their content marketing strategies, a new study published …
“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …
How to craft content that resonates on a regular basis Are you fed up of volatile traffic numbers and the constant …
Google has started displaying featured snippets in a search that displays content from a range of publishers in one simple and …
The key to extensive sharing on social media is long-form editorial content with “very long” headlines, according to a new comprehensive …
YouTube will roll out a new penalty system for creators who fall foul of the platform’s content policies later this month …
Content marketing expert Neil Patel recently released a new video with a number of new tips for marketers and brands that …
Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent …
Republish Content does not have a set shelf life and can be repurposed as you see fit to drive better results …
More than two-thirds of large enterprises believe that their content marketing campaigns are more successful compared to a year ago despite …
The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …
Snapchat is known for its endless cycle of ephemeral content, but that could be about to change as the social media …
The majority of brands now outsource at least one aspect of their content marketing strategy, and with a new Hays report …
Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …
A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …
Content writers and managers will be in high demand in 2019 as content marketing takes on a primary role in organisations, …
Set your goals Objectives and goals should underscore every aspect of your content marketing strategy. You need goals that align with …
To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …
Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …
Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …
Six in ten brands are planning to publish more editorial content during the next 12 months, according to a new study released …
A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back …
Nine in ten marketers say that the publication of engaging content drives higher-quality leads compared to other forms of marketing, according to …
Content marketing is more than just executing strategies and campaigns. The concept of digital content has been transformed over the last two …
Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …
New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …
Facebook has refuted suggestions that its army of content moderators have to use inaccurate and disorganised information in its ongoing fight against …
Two-thirds of B2C marketers are now either “very” or “extremely” committed to content marketing, according to the latest part of the 2019 …
Educating readers is a top trend in content marketing at the moment, but you should be wary of publishing overly complex articles …
More than 90% of IT decision-makers (ITDMs) are regularly consuming tech content and want the latest insights on the cloud, security and …
Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …
With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …
Content marketing deployment continues to increase, according to new research published by eMarketer that shows that 84% of enterprises in the US …
Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …
One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …
Original content Consumers want more relevant and authentic blogs and articles more than ever before, so there has never been a better …
Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …
CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …
Manufacturing marketers are lagging behind their B2B counterparts in the content stakes and need to do more to provide articles and case …
Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …
B2B marketers are targeting evolution rather than revolution in 2019 after a new report from Informa Engage found that scaling and optimising …
A recent study by Finn Partners found that travel consumers would rather brands serve up authentic content over flashy experiences, but what …
Brands get the most value from publishing content during the first stage of a buyer’s journey and three quarters use either editorial …
Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …
Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …
Content marketing is the top tactic for the majority of brands, and 24% are planning to increase digital spend in 2019, according …
Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …
Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …
Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …
Brands looking to learn a thing or two from the new wave of “micro-influencers” may be interested to hear that high-quality creative, …
Brands generally focus on the quality of the written word when creating articles, blogs, whitepapers and other resources, but a new study …
Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …
Content marketing can transform a brand’s ability to connect and engage with audiences and stimulate interest in products and services, but getting …
It only feels like summer has just ended, but the festive season will soon be here, and Snapchat has updated its e-commerce …
Longer forms of editorial content and blogs are best for boosting SERPs on Google, according to a new poll conducted by news …
Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …
Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …
Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …
Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …
One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …
Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …
Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …
Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …
Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …
Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …
Content marketing will be the top priority for chief marketing officers (CMOs) this year despite an ongoing struggle to measure the true …
Digital retailers will invest in voice search and machine learning to improve their content and digital marketing efforts during the next 12 …
According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth …
Facebook is not the branded content platform it once was, but a new study suggests that marketers will still benefit from investing …
With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …
Written content is the most effective form of content marketing for driving traffic to a website, according to a recent study by …
Google’s new “Speed Update” will put faster loading content centre stage in search engine rankings, but brands that are mobile ready are …
Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …
One of the keys to successful content marketing is the ability to create and distribute information that engages a target audience. Blogs, …
Travel brands are investing more in content marketing this year to deliver personalised messages across multiple channels, a new study has found. …
Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …
Premium news content can set a brand apart in an age when fake news on social media is a growing concern for …
Content production is a huge stumbling block for many marketers. With so much competition for consumer attention online, it can be difficult …
Blogs have long been a crucial element in content marketing, but there is more to creating a successful blog than link building …
According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …
Web pages and content are loading faster following the arrival of GDPR, according to a new analysis from Catchpoint and Marketing Dive. …
Research shows that consumers want to see high-quality videos, graphics and photos from brands. It’s also no secret that the impact of …
Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …
Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …
Facebook’s push for transparency is strengthening after it introduced a new ‘creative reporting’ metric to help marketers better understand the elements of …
We rely on calendars to help simplify our busy lives. From keeping appointments to organising family activities to remembering important events and …
Brands eager to engage with consumers regularly should double down on news content. According to new research released by video ad enterprise, …
Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …
Videos and blog posts are the most popular content formats used by digital marketers and almost two-thirds of brands push out high …
Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …
The year is well underway, and several content marketing trends have emerged as ones to watch for 2018. More and more published …
Content marketing grew from a desire to give consumers value rather than a sales pitch. According to some experts, though, a few …
Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …
Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …
Consumers engage with branded content for longer when the sponsored organisation is mentioned only one or two times later in an article …
Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …
International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …
One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …
Brands can create content that readers really want to consume by sharing a value proposition, including compelling visuals and delivering good advice, …
There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …
Compelling content is a crucial tool for brands in an era where consumer choice is at an “all-time high” and loyalty has …
Brands will significantly increase their spend on all forms of content marketing this year and will also focus on delivering more targeted …
Video has become central to many content marketing campaigns during the last 18 months but William Grant & Sons exec, Cathal Gillen, …
Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …
Indian marketers are the latest to recognise the value of thought leadership and branded content for driving customer retention and trust, according …
Instagram is making it easier for brands to deliver targeted and relevant campaigns on its platform after adding a long-awaited schedule feature …
Quality over quantity is a well-worn mantra in content marketing, but new research published by marketing software enterprise Skyword suggests there is …
As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …
Brands can appear “progressive” and “inclusive” and capitalise on emerging opportunities to engage with new audiences by creating LBGTQ-themed content and ads, …
One in ten marketing execs says that they are now using machine learning and other forms of cutting edge technology to personalise …
Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …
A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …
Too often, content and social media marketers overlook the importance of writing style in their campaigns. Yet, it’s essential to think about …
Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …
Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …
Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, …
According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality …
The 2017 Branded Content Benchmarks Report from Pressboard is the latest to highlight the ongoing shift from desktop to mobile after it …
Brands must double down on consumer-centric content to meet the wants and needs of a new actively engaged audience, according to industry …
Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …
Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …
A quick assessment of your site’s expired or broken pages can put you on a clear path to a more adaptive content …
Twitter’s traditional 140 character limit will soon be no more after the social media giant confirmed on Tuesday that it would be …
A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …
If you want your business to be successful, you must find a way to differentiate yourself from your competition. An effective strategy …
Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …
Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …
Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …
Consumers are sharing the vast majority of content through private channels such as messaging apps and email rather than social platforms, according …
The vast majority of retailers believe that the production of “rich content” is a high priority and that it delivers a positive …
YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …
Healthcare practices need to have a clear understanding of the customer journey, deliver a coherent message and leverage social media platforms to …
Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …
Google has stepped up its attempts to eliminate offensive and upsetting content from search results by using thousands of independent contractors to …
B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …
Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …
Content marketers will need to produce “high-quality, value-driven” content and leverage new tech tools and platforms in 2017 in order to cut …
A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …
Only half of B2B marketers have a documented strategy for their content marketing efforts, and even less have outlined a campaign for …
Paid search spend increased by 14 per cent year-on-year, while mobile phones accounted for almost half of all clicks during the fourth …
Snapchat announced on Monday that it will make a concerted effort to clamp down on fake news and sexually explicit content on …
There were two key takeaways from the latest Brand Storytelling conference which featured talks from experts from big brands, agencies and media …
A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …
Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …
Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …
A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …
Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …
Nine out of ten marketers now use visual content in more than half of the blog posts, news and infographics that they …
Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …
Brand awareness is the main goal for half of content marketers, and blog posts are amongst the most effective forms of content …
Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …
Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …
Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …
Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …
Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …
Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …
Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …
Digital ad spend in the United States reached a record high of $17.6 billion (£14.4 billion) during the third quarter of 2016, …
Nine out of ten marketers are now using a mix of organic and paid tactics for their social media marketing endeavours, according …
Twitter is now surfacing more relevant content in its search results pages after overhauling its algorithm. The social platform has traditionally used …
Facebook has revealed that there was a 27 per cent increase in the number of requests made by governments for account data …
Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …
The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …
Google is reportedly looking at introducing long-term and comprehensive solutions that will deal with a growing number of offensive search suggestions and …
Facebook has announced new measures to clamp down on the spread of fake news content on its platform. It will now work …
Twitter is launching a new live video function that will enable brands, popular personalities and general users to stream content directly from …
Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …
Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …
Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …
Gov.uk has vowed to overhaul its content strategy after revealing that almost three-quarters of its posts, files and documents are viewed by …
Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …
Google has updated its mobile app to promote more content tailored to a user’s interests and make the browsing experience more helpful. …
Facebook, Google, Microsoft and Twitter are going to work together to identify and tackle any extremist content that is posted on their …
Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …
Facebook is making it easier for brands to create, preview and share content for ads on mobile with the launch of a …
Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …
Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …
Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …
Writers of online content know the challenges of creating conversions. For writers who produce content for profit-driven websites, this process can be …
The growth of mobile content consumption is driving greater investment in programmatic ad spending according to a new report by eMarketer. The …
Smartphone apps are fast becoming the go-to resources for content consumption. A new study by research enterprise eMarketer shows that users in …
The vast majority of brands and publishers are now making “moment marketing” a key component in their ad and content marketing strategies, …
Twitter has announced that approved brands and publishers will now be able to monetise some of the content that they publish on …
Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …
Google is launching a new “In Apps” search tab that will enable smartphone users to locate content inside applications. The new tab …
Twitter has announced that it will begin sharing ad revenue generated from videos published on the platform with individual content creators. The …
Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …
SnapChat is set to launch a behavioural targeting tool that will enable brands and publishers to tailor their content marketing campaigns using …
WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …
Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …
Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …
Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …
A new report by digital marketing enterprise Regalix has shown that B2B marketers are embracing new data analytics to optimise their content …
Pinterest has launched a new video advertising initiative called Promoted Video, bringing it in line with other social media sites such as …
Twitter has rolled out a new marketing tool for brands and publishers called Promoted #Stickers that will enable them to feature in …
Google AdWords is changing the Quality Score for new and low-activity keywords, with both set to be reported as “null” from 12 …
Pinterest is making it easier for publishers and brands to buy the ads that they like with a new impression-based ad auction …
US enterprises are now deploying eight different marketing channels on average, with website and social media the most used, according to a …
Facebook is taking the fight to ad blockers with new tech that blends organic content and HTML for its ads on desktop. …
Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …
Brands and publishers on Facebook might have noticed a few changes to their Pages recently, as the social media platform is slowly …
Instagram has launched a new Stories feature that allows users to share content via a slideshow format that will only be available …
Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …
Google has announced that it will be extending its Accelerated Mobile Pages (AMP) initiative to all organic mobile search results in the …
A new study carried out by information tech specialist Bitkom suggests that the value of digital news content in Europe is increasing. …
Brands and publishers need more help to optimise their content marketing strategies for a global audience, according to a new research paper. …
Video tech and analytics company Zefr has analysed the vast brand potential offered by the upcoming Summer Olympics in Rio and has …
Tumblr has launched a new advertising program that will finally enable publishers to make money from the content they post on their …
Google AdWords has continued its focus on a “mobile-first world” after rolling out several new ad innovations, including the official launch of …
Bing Ads has rolled out its Keyword Planner to search marketers in several new regions, including the United Kingdom and Canada, and …
Facebook has been forced to defend its content removal policies after criticism from government ministers in Israel regarding “inciteful” posts and videos …
Half of Fortune 500 brands are now actively using Instagram, with Starbucks and Nike topping the charts for engagement with followers on …
Facebook has revealed plans to update its news feed algorithm to promote more content and posts made by close friends and family …
Tech giants including YouTube, Facebook and Google are now using automated systems to remove extremist content from the Internet, according to news …
Blog posts and research reports have been named as the most effective forms of content marketing in a new study by online …
Twitter has launched a new standalone analytics app called Engage to help brands and marketers boost their engagement with followers, and grow …
Almost nine out of ten enterprises now have a content marketing team, and more than 40 per cent of them are planning …
Emojis could be the next frontier for successful social media marketing campaigns, as Twitter is now allowing advertises to target users based …
Brands and businesses of all sizes can now create engaging ads on YouTube with their smartphones and tablets by using a newly …
Pinterest has launched a range of new ad targeting tools to help brands reach users across the web for the first time. …
Publishers and brands are still facing challenges in gaining insights from their content marketing efforts according to a new survey by Rapt …
The introduction of Google’s new Nearby for Android feature is making it easier for mobile users to find content and information from …
Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of …
There are around three billion active users collectively on the biggest four messaging apps that people use around the world: Facebook Messenger, …
More than three-quarters of marketers are planning to produce more content, including blog posts, videos, e-books and infographics, during the next 12 …
Facebook is helping users to fast track to the most engaging parts of Live Video with a new visual timeline powered by …
Google has announced that a new Real Time Search Indexing API is on its way to make it easier for search engine …
Google is appealing a ruling made by French data regulator CNIL that requires the search engine giant to remove “right to be …
Instagram is reportedly preparing to launch a new suite of analytics tools called “Insights” for brands and publishers. According to Later, the …
American football fans will now be able to watch NFL video content and news in Google Search results following a new deal, …
Cloud enterprise Salesforce has launched Advertising Studio, a new product that integrates with Google’s Customer Match API and enables brands to deploy …
While it is now well known you need quality content in order for your website to be a success, working out exactly …
Apps in mobile search results are becoming a popular tool for developers because they allow Google to index their content from all …
Phablet usage has begun to increase dramatically, according to research published by the Flurry Analytics unit at Yahoo. A phablet is a …
A new and compellingly engaging way to access digital content has been unveiled this week by Snapchat in the form of its …
Mobile chat apps like Snapchat, WhatsApp, Kik, Line and WeChat are being taken up by millions of people every day. But do …
A quiet revolution is underway in the world of search engine optimisation (SEO), and at long last it seems that it will …
From its humble origins in 1994 as a kind of punk print magazine from Montreal, Vice Media is extending its digital repertoire …
We like to keep our eyes and ears open here for new hardware platforms or gadgets that have the potential to change …
It was The Next Big Thing only last year, but the nature and future of content marketing is coming under heavy shellfire …
If you’ve got a massive software line but find that its historic success doesn’t fit easily with new mobile trends, what do …
It’s official: content is king. That’s not some random blurt but a thoroughly analysed fact. Enterprise SEO and search analytics platform Searchmetrics …
If you are looking to promote your brand through social media, having a vibrant, frequently updated Facebook site full of informative and …
It looks like Matt Cutts has discovered how much fun it is to use a green screen. In his latest webmaster video, …
The European Court has won a landmark privacy case against Google, ordering the search giant to delete “inadequate, irrelevant or no longer …
Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands …
