Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …
Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …
Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …
Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …
Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …
Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …
Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …
Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …
Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …
Content marketing can help your brand to reach new audiences, drive engagement, and support key business objectives cost-effectively. It’s also trackable and …
Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …
New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …
Facebook has refuted suggestions that its army of content moderators have to use inaccurate and disorganised information in its ongoing fight against …
Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …
One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …
Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …
Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …
With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …
Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …
Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …
Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …
Facebook’s push for transparency is strengthening after it introduced a new ‘creative reporting’ metric to help marketers better understand the elements of …
Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …
Brands can create content that readers really want to consume by sharing a value proposition, including compelling visuals and delivering good advice, …
Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …
Quality over quantity is a well-worn mantra in content marketing, but new research published by marketing software enterprise Skyword suggests there is …
Brands can appear “progressive” and “inclusive” and capitalise on emerging opportunities to engage with new audiences by creating LBGTQ-themed content and ads, …
According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality …
B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …
Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …
Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …
Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …
Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …
Twitter is now surfacing more relevant content in its search results pages after overhauling its algorithm. The social platform has traditionally used …
Google is reportedly looking at introducing long-term and comprehensive solutions that will deal with a growing number of offensive search suggestions and …
Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …
Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …
Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …
Writers of online content know the challenges of creating conversions. For writers who produce content for profit-driven websites, this process can be …
WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …
Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …
Facebook has been forced to defend its content removal policies after criticism from government ministers in Israel regarding “inciteful” posts and videos …
More than three-quarters of marketers are planning to produce more content, including blog posts, videos, e-books and infographics, during the next 12 …
Cloud enterprise Salesforce has launched Advertising Studio, a new product that integrates with Google’s Customer Match API and enables brands to deploy …
It’s official: content is king. That’s not some random blurt but a thoroughly analysed fact. Enterprise SEO and search analytics platform Searchmetrics …
Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands …