YouTube

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YouTube tests features that make ads more immersive

YouTube has started testing several new ad formats as it attempts to create an online ad environment that helps brands and consumers …

YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …

YouTube will roll out a new penalty system for creators who fall foul of the platform’s content policies later this month …

YouTube is taking further steps to reduce the visibility of videos that spread misinformation after tweaking its engine with the aim …

American multinational AT&T confirmed on Friday that it would finally make its return to the hugely popular video streaming platform. YouTube …

Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …

Google has confirmed that its latest Speed Update is now “rolling out for all users”, marking the arrival of a new algorithm …

YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …

Content targeting is the most effective method for reaching and engaging with consumers on YouTube, according to a new study published by …

YouTube’s brand safety woes have continued into 2018, but the video sharing giant is attempting to bring advertisers and marketers back on …

Brands need to create mobile optimised, platform specific and entertaining content to regularly reach and engage with young audiences on social platforms. …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

YouTube is making it easier for marketers to create more personalised content for audiences with the launch of several new tools, including …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …

YouTube is now serving up the latest video content with the launch of a new Breaking News carousel for both its mobile …

UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …

Google has lauded the abilities of artificial intelligence (AI) to remove extremist content on its platforms and has pledged to develop advanced …

YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …

  Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …

Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …

YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …

Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …

Marketing corporation Omnicom Media Group is looking at new ways to make YouTube a more brand-safe environment for clients with the launch …

Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …

YouTube is bringing the curtain down on its Annotations Editor engine as it continues its focus on more relevant mobile-first tools such …

YouTube has seen exponential growth in video consumption figures in recent years, and it announced on Tuesday that its users now watch …

Google is set to ditch 30-second ads on YouTube next year as it refocuses on content that can be consumed more readily …

Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …

Nine out of ten marketers are now using a mix of organic and paid tactics for their social media marketing endeavours, according …

Google has revealed that it will surface results from the US Presidential election directly in search in real time once the polls …

Marketers will now be able to reach and engage with the same user across a variety of different devices, sites and apps …

Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …

Almost a third of search results on the first page of Google now use the HTTPS protocol, according to a new study …

Tech giants including YouTube, Facebook and Google are now using automated systems to remove extremist content from the Internet, according to news …

YouTube has launched a free training guide to help brands and agencies to build an effective video content strategy. The new Brand …

Brands and businesses of all sizes can now create engaging ads on YouTube with their smartphones and tablets by using a newly …

YouTube has launched a new Google Preferred Breakout Videos ad product that enables brands to place their content alongside the site’s “fastest …

Although it actually owns the company, Google has said it will help fund up to $1 million (£650,000) in legal fees for …

YouTube could launch a paid-for service as early as late October, according to industry insiders. Having spent the first ten years as …

With Vimeo commonly seen as a more niche service, YouTube currently dominates the streaming video platform arena. Now, major US cable and …

Does Google have any regrets over its 2010 acquisition of YouTube? Not if Google’s announcements of recent days are to be believed, …

News stories on television and in the early years of online have traditionally meant elaborate video production, but user-generated video is becoming …

Google took to its official blog on 17th June to announce updates to Google Trends. The announced changes include the introduction of …

An established era may be coming to a close amongst marketers: the age of YouTube exclusivity is waning as Facebook’s video player …

Think of the typical YouTube viewer and you’d be forgiven if you automatically picture a teenager, alone in their bedroom, religiously watching …

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