video content

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Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …

Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …

Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …

YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …

Hoping to cash in on consumers’ growing appetite for video content, Instagram has announced that it will soon allow users to upload …

Pinterest is hoping to strengthen its claim as a primary hub for branded videos with the arrival of new max width video …

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

Video has become central to many content marketing campaigns during the last 18 months but William Grant & Sons exec, Cathal Gillen, …

YouTube’s brand safety woes have continued into 2018, but the video sharing giant is attempting to bring advertisers and marketers back on …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …

Marketing software platform HubSpot has urged brands and publishers to reconsider the recent “pivot to video” after claiming that a mix of …

Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …

Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …

Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …

Twitter is increasing the creative options for brands on its Periscope platform with the launch of new Custom Hearts. Broadcasters will be …

Premium video content with a focus on a brand story rather than a hard sell is best for driving engagement and purchase …

Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …

Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …

Google is set to ditch 30-second ads on YouTube next year as it refocuses on content that can be consumed more readily …

A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …

Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …

Digital ad spend in the United States reached a record high of $17.6 billion (£14.4 billion) during the third quarter of 2016, …

Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …

The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …

Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …

Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …

Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …

If you want your blog to be successful, you will have to think about presentation. A strong layout, a regular posting schedule …

Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …

Twitter has announced that approved brands and publishers will now be able to monetise some of the content that they publish on …

Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …

YouTube has launched a free training guide to help brands and agencies to build an effective video content strategy. The new Brand …

Facebook is making it easier for video content creators to access key metrics in Page Insights with the launch of a new …

New to video production? Creating engaging video content is one of the best ways to increase your chances of jumping into a …

Here’s something for creators of digital and print news content to contend with: news is shrinking. That’s not just the shrinkage in …

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