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Twitter is increasing the creative options for brands on its Periscope platform with the launch of new Custom Hearts. Broadcasters will be …

Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …

  The use of topical content and text and subtitles to draw viewers’ attention are two of the main drivers for boosting …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

Twitter is now surfacing more relevant content in its search results pages after overhauling its algorithm. The social platform has traditionally used …

Twitter is launching a new live video function that will enable brands, popular personalities and general users to stream content directly from …

Facebook, Google, Microsoft and Twitter are going to work together to identify and tackle any extremist content that is posted on their …

Twitter has announced that approved brands and publishers will now be able to monetise some of the content that they publish on …

Twitter has announced that it will begin sharing ad revenue generated from videos published on the platform with individual content creators. The …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Twitter has rolled out a new marketing tool for brands and publishers called Promoted #Stickers that will enable them to feature in …

Twitter has launched a new standalone analytics app called Engage to help brands and marketers boost their engagement with followers, and grow …

Emojis could be the next frontier for successful social media marketing campaigns, as Twitter is now allowing advertises to target users based …

Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …

The run-up to the US presidential election set for later this year has produced a marked change in the way that politicians …

Twitter is making it easier for advertisers to build, test and optimise their campaigns at scale with the arrival of a new …

Twitter is launching a First View feature that will allow marketers to place a video advert at the top of every user’s …

Tech site BuzzFeed has set the Twittersphere alight with claims that the social media site is set to introduce a new Facebook-style …

The short, sharp content offered by tweets, which are limited to 140 characters, is part of what has made Twitter a phenomenon, …

Twitter revealed plans for new-look “Tweet” buttons a few months ago, but some of the intended changes weren’t quite clear at the …

Last February, tech giants Twitter and Google announced that they had come to an arrangement that meant tweets would soon be indexed …

Twitter may be experiencing a slump in its share price, but the company is busy developing features that it hopes will attract …

The shift from traditional to online news sources continues apace, with research conducted by US-based think tank The Pew Research Centre indicating …

As a deal between Google and Twitter takes effect, Google has started to index a greater percentage of tweets, according to research …

What to make of the latest move by Twitter to use its messaging platform to facilitate shopping? The social media platform said …

The deal with Google announced by Twitter has got a lot of people talking. Under the deal, advertisers can purchase ads on …

Twitter revealed weaker-than-expected earnings results at the end of April, citing advertising as the problem; however, do not be fooled into thinking …

Think of an effective social media tool for business and Facebook will likely spring to mind; however, Twitter has been playing catch …

On 5th February we reported breaking news that Google and Twitter had re-established relations after a four-year standoff. The new deal again …

A couple of weeks ago we reported on the trials and tribulations of Meerkat, the increasingly popular live streaming app that unwittingly …

Reports that Google may be launching a new bid to purchase Twitter have seen the latter’s share value leap by 4.8 percent …

If video production is your poison and you fancy yourself as a budding citizen-journalist, you might find livestreaming video app Meerkat hard …

Bloomberg has reported that a significant partnership has been struck between Google and Twitter that will see real-time tweets from the latter …

December turned out to be a pretty good month for Twitter, despite its earlier plunge in share price. The analyst firm Argus …

Twitter has joined forces with online retail giant Amazon in a bid to aid brand marketing. If a Twitter user sees a …

You know how it is on Twitter – even glancing down your timeline can make you feel exhausted. An endless stream of …

It was announced this week that social networking site Twitter has acquired Gnip, a Colorado based social data provider that has already …