The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …
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Target audience
With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …
Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …
Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …
According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …
Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …
Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …
Transmedia storytelling will be a major trend for content marketers this year as brands look to tie a growing number of connected …
Brands will significantly increase their spend on all forms of content marketing this year and will also focus on delivering more targeted …
There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …
