The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …
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Strategy
Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …
With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …
Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …
The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …
Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …
Set your goals Objectives and goals should underscore every aspect of your content marketing strategy. You need goals that align with …
New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …
Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …
A quarter of B2C marketers have spent more on outsourcing content marketing to agencies and other third parties this year, according to …
