Strategy

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Your content strategy roadmap for the rest of 2020

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …

Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …

Set your goals Objectives and goals should underscore every aspect of your content marketing strategy. You need goals that align with …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …

A quarter of B2C marketers have spent more on outsourcing content marketing to agencies and other third parties this year, according to …

One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …

Social media marketing has come a long way from simply posting a few updates on Facebook and sending out a few tweets. …

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