Two-thirds of people now prefer to share content on private messaging apps away from major social platforms and profiles, a new …
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The key to extensive sharing on social media is long-form editorial content with “very long” headlines, according to a new comprehensive …
Sharing high-quality images on social media is an excellent strategy for cutting through the clutter and engaging with target audiences. Just …
Brands that use social media primarily as a free PR channel and a means for amplifying messages are generally failing to listen …
Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …
Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …
Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …
Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …
Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …
YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …
LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards. These new ads …
Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …
Hoping to cash in on consumers’ growing appetite for video content, Instagram has announced that it will soon allow users to upload …
Pinterest is hoping to strengthen its claim as a primary hub for branded videos with the arrival of new max width video …
The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …
Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …
Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …
A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …
The European Commission (EC) has issued guidelines and recommendations for the removal of “illegal content” that appears online and wants tech companies …
Brands should focus on creating “evergreen” content to combat a downturn in social sharing, according to the latest Content Trends Report published …
Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …
Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …
Instagram is tapping into both storytelling and shoppable content trends with the launch of new carousel Stories, which will allow brands to …
There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …
If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …
Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …
Visual content will again be a major trend in 2018, and a new infographic published by FramesDirect has given brands and marketers …
Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …
Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, …
Brands on Snapchat can now leverage new content marketing tools after the social platform rolled out its Promoted Stories feature late last …
A recent report revealed that the world’s most influential asset managers define content marketing and thought leadership are top priorities for their …
Twitter’s traditional 140 character limit will soon be no more after the social media giant confirmed on Tuesday that it would be …
Snapchat is making it easier for content marketers to track important cross platform metrics for their ad campaigns, after rolling out its …
A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …
Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …
Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …
National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …
KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …
We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …
Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …
Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …
A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …
Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …
Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …
Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …
Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …
Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …
Reebok has recently overhauled its content strategy by publishing shoppable images and videos across social media sites, which allows consumers to discover …
Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …
Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …
Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …
Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …
UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …
Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …
Nearly two-thirds of chief marketing officers are planning to invest in content creation for social media during the next 12 months, making …
Facebook will prioritise fast-loading content in user’s news feeds after tweaking its algorithm to take into account how long it takes to …
Pinterest wants to make it easier for users to surface the content that they are looking for by launching a new search …
Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …
Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …
Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …
YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …
Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …
Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …
High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …
Twitter offers brands the potential for “unmatched engagement” in the social sphere and has the Internet’s best audiences, according to digital expert …
Facebook continues to clamp down on fake news after revealing that it has tweaked the algorithm for its news feed so that …
SMEs are missing out on the opportunity to engage regularly with customers due to a reluctance to invest in social media content …
Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …
Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …
Video ads located near the top of users’ news feeds on Twitter are better at achieving brand objectives and make a bigger …
Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …
Brands need to place a greater emphasis on leveraging analytics tools on social media to identify target audiences and deliver relevant content …
Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …
Brands on Instagram will now be able to post videos, images and carousel ads to engage with consumers on Facebook’s Messenger platform …
Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …
Pinterest is rolling out a new form of Promoted Video that will play automatically in a user’s news feed without sound and …
Snapchat appears to be moving away from standard visual tools such as selfie filters and overlays after rolling out an exciting new …
Websites and social media accounts are the most popular content marketing platforms for small businesses, according to a new study by software …
Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …
YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …
Brands can take advantage of concerns about fake news by delivering high-quality, truthful and relevant content to consumers, according to a new …
Snapchat is making it easier for marketers to purchase ad content with the launch of a new self-serve tool. The video-focused platform …
Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …
Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …
Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …
Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …
Instagram Stories is slowly becoming the de facto platform for visual brand content after Facebook revealed on Monday that it has now …
The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …
Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …
Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …
Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …
Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …
YouTube is bringing the curtain down on its Annotations Editor engine as it continues its focus on more relevant mobile-first tools such …
Websites with premium editorial content are the best digital environments for ad visibility and recognition, according to a new study by mobile …
More than a third of enterprises are struggling to execute content marketing and other digital-related strategies effectively, as they believe that they …
Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands …
A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …
Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …
Brands that focus on in-house content creation are generally unsatisfied with the results and are struggling to identify and invest in content …
Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …
Instagram has updated its swipe-able Carousel format to allow users and brands to select and post up to ten images and videos …
A new study by Influenster has examined the generational differences in video consumption to help content marketers optimise their campaign budgets and …
A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …
Snapchat announced on Monday that it will make a concerted effort to clamp down on fake news and sexually explicit content on …
Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …
Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …
Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …
Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …
Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …
Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …
Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …
Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …
Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …
If you want your blog to be successful, you will have to think about presentation. A strong layout, a regular posting schedule …
Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …
Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …
Mobile’s growing influence on ad spending across social media and search engines will ensure that the UK’s advertising market remains in the …
Visual content is 40 times more likely to be shared on social media platforms and is an extremely effective marketing tool …
Fast food giant McDonald’s has revealed that it is planning to strengthen its content marketing efforts during the next 12 months and …
Smartphone apps are fast becoming the go-to resources for content consumption. A new study by research enterprise eMarketer shows that users in …
Disney and Dolce & Gabbana topped the charts for brand engagement from social media content during recent back-to-school campaigns despite publishing only …
Marketers are still finding it difficult to determine the quantitative impact of their social media campaigns, with more than 60 per cent …
Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …
Twitter has announced that it will begin sharing ad revenue generated from videos published on the platform with individual content creators. The …
Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …
WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …
Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …
Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …
Twitter has rolled out a new marketing tool for brands and publishers called Promoted #Stickers that will enable them to feature in …
US enterprises are now deploying eight different marketing channels on average, with website and social media the most used, according to a …
Facebook is taking the fight to ad blockers with new tech that blends organic content and HTML for its ads on desktop. …
Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …
Half of Fortune 500 brands are now actively using Instagram, with Starbucks and Nike topping the charts for engagement with followers on …
Blog posts and research reports have been named as the most effective forms of content marketing in a new study by online …
Twitter has launched a new standalone analytics app called Engage to help brands and marketers boost their engagement with followers, and grow …
Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …
The run-up to the US presidential election set for later this year has produced a marked change in the way that politicians …
Instagram has unveiled a range of new business tools to help brands and enterprises to boost their engagement with followers and find …
Brands have experienced the most significant adoption rates on Instagram during the last twelve months, according to the latest Social Media Inflation …
Social media management system Hootsuite has launched a beta version with new analytics and additional reporting options. The latest update brings a …
With a new year underway, many companies will be looking at how they can optimise their social media marketing strategy over the …
Search marketers should take advantage of the fact that people now browse the internet while watching TV. Marketers are no longer just …
When it comes to marketing, small and medium-sized enterprises (SMEs) have the opportunity to level the field between them and their bigger …
Here is some serious advice from Cherry Kwan, the Community Manager at TechWyse Internet Marketing, for bloggers who want to use social …
The ever-increasing take-up of a wide range of social media continues to make the headlines, and one of the stories is that …
Social media giant Facebook is rolling out improvements to its News Feed, the feature that allows users to construct a personalised stream …
Social media platform Instagram has announced two major updates: a new Explore page and improved search functionality. The photo and video-sharing app …
With the 2015 election campaign drawing to a close and the votes counted, it is clear that social media is playing a …
If you needed some compelling evidence that social technology is changing the way we interact with one another, a new poll by …
Journey back in your mind to a year ago: remember when Facebook offered $19 billion to acquire WhatsApp? Pretty well everyone thought …
Will 2015 be the year that free social media marketing disappears in favour of paid amplification? Social media expert Chris Bishop, founder …
The world of smartphone-distributed social media nearly tilted on its axis last October when an investment deal between Facebook and China’s stratospherically …
The start of the New Year is as good a time as any to speculate about what’s going to be big in …
The Social Media Examiner recently reported that 92 per cent of marketers consider social channels crucial for their business. That’s a lot …
A recent summit featuring representatives from Storyful (a social curation service owned by News Corporation), Time and Vice News has given an, …
Now here’s a phenomenon worthy of a little reflection: Ello, the new advertising-averse social network that sank without trace after its launch …
Are the days of organic reach on social media coming to an end? A growing brigade of digital marketers are leaning toward …
With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social …
If you are looking to promote your brand through social media, having a vibrant, frequently updated Facebook site full of informative and …
Facebook is no longer just a platform to post your holiday pictures and boast about your social life. The social media giant …
We are used to big brands with big budgets making a beeline for huge sporting events like the World Cup to push …
It was a simple mobile app game, ostensibly, that wrought ruin in what had been the simple life of its developer, Hanoi-based …
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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people …
