Pharmaceutical brands’ websites are “content-poor” despite the fact that two-thirds of consumers want relevant and meaningful content to help them make …
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Social media marketing
Influencers can amplify the power of your content on social and across the web, but navigating the challenging world of micro-personalities …
Nine out of ten marketers are now using a mix of organic and paid tactics for their social media marketing endeavours, according …
Emojis could be the next frontier for successful social media marketing campaigns, as Twitter is now allowing advertises to target users based …
Hootsuite has become the latest platform to enable publishers to manage their videos within a one-stop hub for all channels after launching …
Social media marketing has come a long way from simply posting a few updates on Facebook and sending out a few tweets. …
Will 2015 be the year that free social media marketing disappears in favour of paid amplification? Social media expert Chris Bishop, founder …
The Social Media Examiner recently reported that 92 per cent of marketers consider social channels crucial for their business. That’s a lot …
There’s a big secret about social media marketing: a lot of big brands are getting it wrong. They’re spending a fortune on …
