social media

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Have you found it difficult to get a targeted search engine optimisation strategy in place that works in tandem with your content …

At one time the entirety of a company’s digital strategy could be summed up with the question, ‘Is it worth making a …

‘It takes many good deeds to build a good reputation, and only one bad one to lose it.’ – Benjamin Franklin A …

woman using social media for engagement

Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …

Social media usage at all-time high for UK consumers - woman using iPad

Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new …

social media reactions

Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …

Ten great social media marketing tactics

Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

UK government’s AI advisor wants to regulate social media algorithms

The UK government’s AI advisory body believes that new laws are required to control social media algorithms and regulate how tech giants …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …

Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …

Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …

Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

New research by the Local Search Association and SOCi is the second study this week to reveal the importance of localised content …

Creating content and distributing it on social media can be challenging if you are a micro or small enterprise without access to …

More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if …

Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on …

Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …

Brands could benefit from publishing engaging news content on social media in 2019 as a fifth of US adults now use Facebook, …

Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …

Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most …

Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

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