Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …
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Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …
Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …
Google has launched a new-look search results page design for the desktop that makes the search bar central to the experience whether …
Google still leads the way in the search engine stakes but Bing has been rolling out a raft of frequent updates for …
Google has confirmed that its latest Speed Update is now “rolling out for all users”, marking the arrival of a new algorithm …
Google’s new “Speed Update” will put faster loading content centre stage in search engine rankings, but brands that are mobile ready are …
Google has finally flipped the on switch for its mobile-first index after 18 months of preparations for an updated SERPs that serves …
So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …
An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …
