ROI

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Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …

Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …

Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …

Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …

Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …

Brands are becoming more mature in their approach to content marketing campaigns, but chief marketing officers are still struggling to draw together …

Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …

More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …

Marketers are still finding it difficult to determine the quantitative impact of their social media campaigns, with more than 60 per cent …

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