Google says that brands should not consider optimising content for mobile as a single one-and-done fix and that it needs to …
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Mobile content
Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …
Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …
Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …
The growth of mobile content consumption is driving greater investment in programmatic ad spending according to a new report by eMarketer. The …
Google has launched a new “snackable” six-second video ad format called Bumper ads, which aims to drive incremental reach and frequency on …
Picture this: you’re at a friend’s birthday party, the celebrations are going riotously well and everyone’s buzzing with buoyant sociability. You and …
