The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …
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Metrics
Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …
Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …
Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …
CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …
Almost a quarter of senior marketers in the UK claim that they are “losing sleep” over the reliability of digital marketing metrics …
Amazon is taking on Google’s YouTube with its own “self-service” online video platform for content creators. Amazon Video Direct will enable publishers, …
Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content …
Facebook is making it easier for video content creators to access key metrics in Page Insights with the launch of a new …
