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Marketing

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Five ideas for eye-catching infographics

Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …

Are companies lacking skilled staff for content marketing?

Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …

Coronavirus content resonating with consumers, research finds

Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …

Google launches identity verification for advertisers

Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …

Has COVID-19 impacted how marketers use web content?

More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …

Are you making these PPC advertising mistakes

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Marketers have a chance to reach “literally captive audiences”

Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …

Which channels would marketers focus on during a potential recession?

A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

Can you craft compelling content for difficult niches

Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …

Can Google Trends help SEOs during a pandemic?

SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …

Content is a “company’s most important asset”, says ABC

Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

Google recommends “awesome” content and organic promotion for SEO success

Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …

Three ways to avoid burning out at work

If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …

‘Quality of content’ tops Google’s search priority list, say SEO experts

The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …

Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …

Marketers to expect major growth in content-driven campaigns in 2020:21

The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …

Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …

Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …

Content

The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …

Google’s January core update is big, and nearly complete

Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …

A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …

A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …

Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …

Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …

Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …

Digital marketing is here to stay, but with a new decade just a couple of weeks away, you might find value in …

Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …

Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …

Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …

2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …

Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …

Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …

Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …

More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …

Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …

Four in ten marketers expect an increase in tech investment during the next 12 months as AI, automation and analytics continue to …

Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …

Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …

Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Keyword research Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the …

Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …

IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …

SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …

Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …

Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …

The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …

Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …

Adding a selection of eye-catching images to your content marketing materials can make all the difference when attempting to keep a …

A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …

More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new …

Consumers will spend less time watching video advertising by 2023 and brands will have to adapt their content strategies and create …

To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …

Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …

Content marketing deployment continues to increase, according to new research published by eMarketer that shows that 84% of enterprises in the US …

Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …

Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …

Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …

Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …

Marketing technology will command a greater share of a brand’s budget next year as the market for cutting-edge tools that streamline content …

The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …

Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …

Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …

Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …

Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …

Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …

Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …

Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …

Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …

Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …

Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …

The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …

Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …

According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

Marketers are eager to integrate artificial intelligence and machine learning into their content marketing strategies as 60% said they are either “very …

Indian marketers are the latest to recognise the value of thought leadership and branded content for driving customer retention and trust, according …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …

Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …

Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …

As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …

Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …

Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …

Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …

Healthcare practices need to have a clear understanding of the customer journey, deliver a coherent message and leverage social media platforms to …

Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …

Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …

Facebook is empowering all marketers on the social platform to get more in-depth metrics for their content and ad campaigns with the …

Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …

A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …

Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …

A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …

Nine out of ten marketers now use visual content in more than half of the blog posts, news and infographics that they …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …

Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …

Live event marketing is quickly becoming one of the best ways for big brands to boost engagement by delivering exciting experiences and …

The vast majority of brands and publishers are now making “moment marketing” a key component in their ad and content marketing strategies, …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …

Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …

Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …

Publishers and brands are still facing challenges in gaining insights from their content marketing efforts according to a new survey by Rapt …

Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of …

Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new …

Less than a quarter of SEOs have started to implement Google’s open source Accelerated Mobile Pages (AMP) initiative to improve the performance …

Pinterest is continuing its focus on innovative features for brands and marketers with a new Rich Pin type called a How-to Pin, …

Facebook is releasing a new tool to make it much easier for marketers to add captions to video ads. The social media …

If you use WhatsApp you will no doubt be pleased to hear that the instant messaging service will soon be dropping subscription …

Facebook’s video offering has been in the news, and any new moves by the tech giant are certain to have major impacts …

Will 2015 be the year that free social media marketing disappears in favour of paid amplification? Social media expert Chris Bishop, founder …

The Social Media Examiner recently reported that 92 per cent of marketers consider social channels crucial for their business. That’s a lot …

Microsoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer …

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