Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …
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Marketing
The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …
Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …
Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new …
Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …
It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …
Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …
Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …
Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …
Almost half of professional SEOs say that their workload has increased since the onset of the global pandemic as more businesses move …
Voice search was tipped as a major trend for 2020, but a new study by Perficient has found that usage has actually …
Short-form video sharing app TikTok has launched a new For Business initiative that aims to help brands use ad products and publish …
Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …
A new study by Citrix Systems is the latest to show that the global pandemic has been a major catalyst for digital …
Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …
Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …
Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …
Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …
More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …
Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …
Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …
A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …
Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …
Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …
Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …
Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …
SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …
Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …
Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …
Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …
If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …
The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …
Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …
There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …
Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …
The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …
Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …
Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …
In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …
Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …
The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …
Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …
A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …
A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …
Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …
Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …
Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …
A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …
A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …
User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …
Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …
Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …
Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …
Digital marketing is here to stay, but with a new decade just a couple of weeks away, you might find value in …
Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …
Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …
Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …
2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …
Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …
Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …
Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …
More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …
Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …
Four in ten marketers expect an increase in tech investment during the next 12 months as AI, automation and analytics continue to …
Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …
Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …
Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …
Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …
Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …
IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …
Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …
Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …
B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …
SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …
Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …
Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …
Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …
Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …
Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …
A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …
Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …
The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …
Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …
Adding a selection of eye-catching images to your content marketing materials can make all the difference when attempting to keep a …
A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …
More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new …
Consumers will spend less time watching video advertising by 2023 and brands will have to adapt their content strategies and create …
To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …
Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …
New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …
With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …
Content marketing deployment continues to increase, according to new research published by eMarketer that shows that 84% of enterprises in the US …
Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …
Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …
Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …
Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …
Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …
Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …
Marketing technology will command a greater share of a brand’s budget next year as the market for cutting-edge tools that streamline content …
The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …
Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …
Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …
Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …
Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …
Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …
Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …
Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …
Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …
Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …
Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …
According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …
Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …
Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …
Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …
Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …
Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …
According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …
Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …
The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …
Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …
According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …
Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …
Marketers are eager to integrate artificial intelligence and machine learning into their content marketing strategies as 60% said they are either “very …
Indian marketers are the latest to recognise the value of thought leadership and branded content for driving customer retention and trust, according …
There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …
Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …
Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …
Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …
A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …
Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …
Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …
Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …
One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …
Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …
As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …
Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …
Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …
Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …
Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …
Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …
Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …
Healthcare practices need to have a clear understanding of the customer journey, deliver a coherent message and leverage social media platforms to …
Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …
Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …
Facebook is empowering all marketers on the social platform to get more in-depth metrics for their content and ad campaigns with the …
Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …
A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …
Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …
A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …
Nine out of ten marketers now use visual content in more than half of the blog posts, news and infographics that they …
Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …
Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …
Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …
The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …
Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …
Live event marketing is quickly becoming one of the best ways for big brands to boost engagement by delivering exciting experiences and …
The vast majority of brands and publishers are now making “moment marketing” a key component in their ad and content marketing strategies, …
Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …
WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …
Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …
Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …
Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …
Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …
Publishers and brands are still facing challenges in gaining insights from their content marketing efforts according to a new survey by Rapt …
Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of …
Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new …
Less than a quarter of SEOs have started to implement Google’s open source Accelerated Mobile Pages (AMP) initiative to improve the performance …
Pinterest is continuing its focus on innovative features for brands and marketers with a new Rich Pin type called a How-to Pin, …
Facebook is releasing a new tool to make it much easier for marketers to add captions to video ads. The social media …
If you use WhatsApp you will no doubt be pleased to hear that the instant messaging service will soon be dropping subscription …
Facebook’s video offering has been in the news, and any new moves by the tech giant are certain to have major impacts …
Will 2015 be the year that free social media marketing disappears in favour of paid amplification? Social media expert Chris Bishop, founder …
The Social Media Examiner recently reported that 92 per cent of marketers consider social channels crucial for their business. That’s a lot …
Microsoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer …
