Advertisers will soon be able to dig into more relevant data about their campaigns on the Google Ads online advertising platform …
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marketing strategy
Ever-changing social media algorithms and the rise of fake news and concerns about data privacy have made the task of managing content …
Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …
There is a strong sentiment among consumers to reject a brand entirely if it is seen to publish ads next to “unsafe” …
Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …
Consumers engage with branded content for longer when the sponsored organisation is mentioned only one or two times later in an article …
Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …
Big brands are making a foray into the world of poetry as they look at new ways to use the written word …
Facebook is doing its bit to improve transparency in digital marketing after announcing plans to overhaul metrics, so that brands can get …
Instagram is making it easier for brands to deliver targeted and relevant campaigns on its platform after adding a long-awaited schedule feature …
