Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …
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Marketers are quickly adding new marketing technology (martech) tools to their portfolio, according to the latest Marketing Utilization Report by marketing …
Online articles and blogs will be the most popular content format for B2B tech companies aiming to drive both brand and …
Nine in ten marketers say that the publication of engaging content drives higher-quality leads compared to other forms of marketing, according to …
Two-thirds of B2C marketers are now either “very” or “extremely” committed to content marketing, according to the latest part of the 2019 …
Content marketing is the top tactic for the majority of brands, and 24% are planning to increase digital spend in 2019, according …
More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …
Marketers in the UK are feeling overwhelmed by the pressure to monitor external factors and threats that could have a detrimental impact …
B2B marketers should take advantage of IT professionals’ growing content consumption habits by delivering a “variety of pertinent content” that will drive …
Only half of B2B marketers have a documented strategy for their content marketing efforts, and even less have outlined a campaign for …
