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Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Reebok has recently overhauled its content strategy by publishing shoppable images and videos across social media sites, which allows consumers to discover …

Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …

Instagram Stories is celebrating its first anniversary, and influencer marketing platform Klear has published a new infographic and research that shows exactly …

Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …

Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …

Brands on Instagram will now be able to post videos, images and carousel ads to engage with consumers on Facebook’s Messenger platform …

Instagram Stories is slowly becoming the de facto platform for visual brand content after Facebook revealed on Monday that it has now …

The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …

Instagram has updated its swipe-able Carousel format to allow users and brands to select and post up to ten images and videos …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …

Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …

Facebook is introducing an all-in-one inbox for businesses so that they can effectively track and manage all of their communications across the …

Instagram has launched a new Stories feature that allows users to share content via a slideshow format that will only be available …

Half of Fortune 500 brands are now actively using Instagram, with Starbucks and Nike topping the charts for engagement with followers on …

Instagram has unveiled a range of new business tools to help brands and enterprises to boost their engagement with followers and find …

Instagram is reportedly preparing to launch a new suite of analytics tools called “Insights” for brands and publishers. According to Later, the …

Instagram has introduced a new video format for its swipeable carousel ads. Brands and publishers will now be able to select a …

Instagram has updated the call-to-action overlays that appear on ads so that marketers can include additional relevant information to engage prospective customers …

Brands have experienced the most significant adoption rates on Instagram during the last twelve months, according to the latest Social Media Inflation …

Instagram is rolling out a new personalised algorithm that will change the order of photos and videos in users’ feeds. Instagram claims …

Instagram is starting to rollout view counts for all of its videos in an attempt to draw more content creators away from …

Instagram has made a big leap to attract more marketers by making its ads available all around the world. The company has …

Instagram is opening up to any advertiser and expanding the number of global markets in which it sells ads. The Facebook-owned company …

Social media platform Instagram has announced two major updates: a new Explore page and improved search functionality. The photo and video-sharing app …